Kindle Unlimited Brand Spots

KINDLE UNLIMITED
DIGITAL ADS

Kindle Unlimited (KU) approached Spin Creative with a distinct vision: to capture the vast expanse and depth of their immersive narratives across various genres and raise awareness about the KU service. They sought a visual experience that deeply resonated with audiences, leading us to employ a 3D design approach. Our creative strategy led us to craft a series of videos that not only mirrored the rich tapestry of KU stories but also painted the limitless joy of reading in a dynamic 3D landscape.

This 3D realm became instrumental in delineating the nuances of each genre and emphasizing the thrill of unlimited reading. Furthermore, it provided a dynamic platform to highlight the varied formats available on KU.

Complementing the visual depth, custom sound design and music were curated for each spot, enhancing the overall immersive experience. The content was tailored to resonate primarily with avid readers, especially women aged 40-50, while also appealing to younger demographics. Through these integrated elements and a consistent brand palette, the goal was to foster engagement across a variety of social platforms, optimized for both square and vertical viewing experiences.

Services Used

Creative Strategy, Concept Development, Design, Copywriting, 3D Animation, Custom Music + Sound Design

Kindle Unlimited Digital Brand Ad

"Formats" 1:1 (:15)