Photography plays a bigger role in branding than most people realize. You’ll need photos for hero images on your website, webpage thumbnails, cover photos on social media and much more. And while stock photography can meet most of these needs, it’s often much better to procure custom photo sets from a professional.
Many brands opt against professional photography because of the added cost and time. However, photography taken specifically for your business can make a world of a difference when building your brand. Here’s why.
• Utilize entirely unique photos: Although there’s a large library of photos available online, consumers come to recognize stock photography over time. Using a popular stock image as the hero image on your website could cheapen your brand and make visitors think of another company that uses the same photo. Hiring a professional to shoot photos specifically for your brand gives your business unique,
authentic elements
and enhances your brand image.
• Build in color schemes: Having a professional shoot and edit photos for your brand allows you to make your branding even more cohesive through specific color schemes. Stock imagery isn’t always available in the tone or
color scheme
that fits your other branded elements. Although you can often edit stock imagery, you’re bound to get a better-fitting image by having the exact photos you want taken.
• Incorporate symbols: If you’ve ever searched for a series of complementary photos, you know how difficult it can be to get multiple images of a similar theme that look like they belong together. If a particular object or symbol is important to your brand, finding stock imagery might be challenging, if not impossible. Hiring a professional photographer allows you to curate the elements of each photo, ensuring your photos include any symbols or items that bolster your brand image.
• Share your brand story: Photography is not merely a static representation of a person or product. Photography can be used to tell entire stories that demonstrate missions, passions and histories. Stock photography is wholly incapable of capturing the unique story for your brand because it wasn’t built for that purpose. By working with a professional photographer, you can stage and capture meaningful photos that tell stories authentic to your brand.
Ultimately, what each of these benefits boil down to is enhanced
brand identity
and recognition. The more cohesive and unique your brand elements are, the more likely it is that consumers will remember and identify it later. By putting a set of professional photographs that accurately represent your brand to work, you’ll build trust among consumers, enhance your brand’s value and strengthen your brand identity into something instantly recognizable.
At Spin Creative, we help businesses create and shape their brands to be powerful and unique.
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About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
