WHAT MATTERS
What the moment is telling us.

In today’s marketing environment, audiences do not experience your brand in a single channel or moment. They encounter it across platforms, devices, and contexts, often in the same day. The most successful campaigns meet audiences in all those places with a cohesive story, seamless brand experience, and clear strategic

At Spin Creative, we believe the most effective product stories go beyond features—they tap into a clear, emotionally resonant narrative that connects with real people. That’s the lens we brought to our collaboration with Microsoft Viva, where our challenge was clear: create a high-impact video that visually captures how Copilot AI empowers people at work.
The end result? A fully 3D-animated brand film designed to wow audiences at executive keynotes, tradeshows, and enterprise events. But how we got there is just as important as what we delivered.




