Ellevation Brand Identity

ELLEVATION
BRAND IDENTITY EVOLUTION

Ellevation Brand Identity Evolution Sizzle Video (1:11)
Ellevation tapped Spin Creative for an ambitious brand evolution project. Ellevation is renowned for its dedication to developing world-class software that empowers school districts and educators in their mission to support the fastest-growing population of K-12 students: English Language Learners (ELLs).

Our assignment was to address various critical objectives, starting with defining the underlying reasons for Ellevation's brand evolution. We aimed to ensure that the visual brand effectively conveyed both the technical features of Ellevation's product and its benefits to educators.

In addition to this, we worked on expanding Ellevation's brand identity toolkit, allowing for more expressive communication across various channels. Consistency was a key focus, as we sought to consolidate brand language and promote uniform usage across all touchpoints.

The project also aimed to raise awareness among target audiences while elevating Ellevation's brand stature to strengthen its market leadership position. An essential aspect was defining the essence of the brand to establish a compelling connection between Ellevation's values and actions, ultimately generating excitement among its stakeholders.

The project unfolded over a 12-week timeline, with dedicated phases for discovery, exploration, brand guidelines, brand expression, and brand guide review. Throughout this journey, we crafted brand assets, refined messaging, and developed comprehensive guidelines and toolkits to support Ellevation's brand evolution.

Spin Creative also crafted a captivating sizzle video to unveil the new brand identity. This video took center stage at a company-wide all-hands meeting, where team members were eagerly awaiting the big reveal. The enthusiastic response from team members highlighted the success of the brand evolution project and the excitement it generated within the organization.

Spin Creative is proud to have played a pivotal role in Ellevation's brand transformation and looks forward to witnessing the positive impact of the new brand identity on its continued journey.

Services Used
Brand Strategy, Creative Strategy, Design, Illustration, Copywriting, 2D Animation
Spin Creative Ellevation Brand Identity Design Project BrandGuidelines
Spin Creative Microsoft Viva Product Launch Video incorporating design, motion graphics and 2D animation
Spin Creative Microsoft Viva Product Launch Video incorporating design, motion graphics and 2D animation
Spin Creative Microsoft Viva Product Launch Video incorporating design, motion graphics and 2D animation
Spin Creative Microsoft Viva Product Launch Video incorporating design, motion graphics and 2D animation
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