Treehouse Brand Film + TV Spots

TREEHOUSE
BRAND ANTHEM + TV SPOTS

Spin created an award-winning brand film and two TV spots for Treehouse, a Seattle-based non-profit committed to improving the lives of kids living in foster care.

The assignment was to create a compelling brand film, along with TV Spots, that tells the story of who Treehouse is today, its future and the legacy its building upon. And convey the Treehouse story in an emotive, powerful way.

Services Used

Creative Strategy, Concept Development, Copywriting, Production Management, Talent Casting, Location Management, Art Direction, Video Production, Video Editing, Music Composition, Sound Design, Color Grading

Treehouse "Doors of Opportunity" Brand Film (1:20)

Treehouse "Doors of Opportunity" TV Spot (:60)

Treehouse "Doors of Opportunity" TV Spot (:30)

Project Insight

We developed the concept and script around the idea of how Treehouse creates opportunity for foster kids. Treehouse is focused on giving foster kids a real childhood, ensuring they graduate high school and that they have a plan for the future. These ideas became the basis for the creative strategy and script for a brand film. We hooked on to a visual motif of "doors opening" that could reinforce the idea of the "doors of opportunity" that Treehouse creates for kids.

We also designed the brand film in TV commercial form knowing that it would have uses and delivery channels after its initial viewing at Treehouse's annual fundraising event. Out of the brand film, we edited a thirty-second TV commercial, as well as a sixty-second version, that aired in the Seattle market.

We were fortunate also to have Tom Skerritt provide the voice over narration for the project. Tom brought a wonderful combination of authenticity and gravitas to the narration, helping to elevate the overall emotive storytelling of the piece.

We shot the project on a Canon C300 over a few days at two different school locations, as well as at Treehouse and several houses. Our clients at Treehouse helped tremendously with sourcing and coordinating locations as well as talent, and they did a tremendous job.

It was a privilege for Spin Creative to work with Treehouse on the brand film and TV commercials –– and to play a role in supporting the efforts that Treehouse is doing to give foster kids a childhood and a future. We believe wholeheartedly in the work of Treehouse and encourage you to visit their website to learn more about their life-changing services.