MICROSOFT VIVA
PRODUCT LAUNCH SIZZLE VIDEO

Microsoft approached us to create a "sizzle" video highlighting the next generation launch of their Employee Experience Platform Microsoft Viva. 

The product had gone through a major upgrade to address the emerging needs of hybrid working for their 10M+ global users. Our task was to create a video that got viewers excited about the new feature and introduced the new visual identity. Since the identity had not been developed for motion, we also established how the new elements would come to life in animation. 

The video was showcased at a live-streamed launch event featuring Satya Nadella, Chairman and CEO of Microsoft; Ryan Roslansky, CEO of LinkedIn; Jared Spataro, CVP of Modern Work at Microsoft, Nitin Paranjpe Chief People and Transformation Officer of Unilever and Mark Read, CEO of WPP.

Services Used
Creative Strategy, Concept Development, Design, Copywriting, 2D Animation, Custom Music + Sound Design
Microsoft Viva Product Launch Video (1:35)
Microsoft Viva interface on a gradient background, featuring interactive cards, text, and photos.
Collection of diverse people's portraits. Text in the center says,
Man working on laptop, profile of
Group of friends taking a selfie, thumbs up. Social media post.
Project management interface on a gradient purple background, with
Woman typing on a laptop, with a comment box overlay. The box reads “Feel like my feedback is never given.”