MICROSOFT VIVA
PRODUCT LAUNCH SIZZLE VIDEO

Microsoft approached us to create a "sizzle" video highlighting the next generation launch of their Employee Experience Platform Microsoft Viva. 

The product had gone through a major upgrade to address the emerging needs of hybrid working for their 10M+ global users. Our task was to create a video that got viewers excited about the new feature and introduced the new visual identity. Since the identity had not been developed for motion, we also established how the new elements would come to life in animation. 

The video was showcased at a live-streamed launch event featuring Satya Nadella, Chairman and CEO of Microsoft; Ryan Roslansky, CEO of LinkedIn; Jared Spataro, CVP of Modern Work at Microsoft, Nitin Paranjpe Chief People and Transformation Officer of Unilever and Mark Read, CEO of WPP.

Services Used
Creative Strategy, Concept Development, Design, Copywriting, 2D Animation, Custom Music + Sound Design
Microsoft Viva Product Launch Video (1:35)
A screenshot of the microsoft viva app on a computer screen.
A group of people are standing next to each other on a white background.
A man is sitting at a desk using a laptop computer.
A group of people are taking a selfie together on a blue background.
A purple background with a bunch of text on it
A woman is sitting at a desk using a laptop computer.