Microsoft Viva Anthem Video

MICROSOFT VIVA
"THE BEAT" PRODUCT RELAUNCH ANTHEM VIDEO

When Microsoft was poised to reintroduce the revamped Microsoft Viva to its enterprise marketplace, Spin Creative conceived and executed a standout vision anchored in the imaginative concept, “The Beat.” This rhythmic pulse served as the video’s heartbeat, synchronizing characters and scenes in a lively celebration of communication.

Spin's approach on set was innovative, utilizing a special camera rig that enabled a captivating 360-degree rotation around the characters as they enthusiastically interacted with Viva. This immersive filming technique invited viewers to step into the world of a Viva user, experiencing the platform's liberation and empowerment first-hand.

Building on Spin’s signature of cinematic storytelling, the video was shot in a dynamic, playful style, spotlighting genuine yet creatively heightened interactions with the characters. This approach was juxtaposed with striking, white typography over brand-colored backgrounds that narrated the tale, contrasting the communication challenges many face with the seamless solutions offered by Viva. As scenes unfolded, Viva's robust capabilities—from content publishing to audience targeting and comprehensive analytics—were seamlessly interwoven, all dancing to the rhythm of “The Beat.”

Services Used

Creative Strategy, Concept Development, Design, Scriptwriting, Storyboarding, Copywriting, Film Production, Post Production

Microsoft Viva "The Beat" Anthem Video (1:50)