GENIE
"THE STORY OF GENIE" BRAND FILM

Spin Creative helped the people who work on Genie tell their story in a way that highlights key brand characteristics and the unique passion and spirit that pervades their culture.

Services Used 
Creative Strategy, Concept Development, Copywriting, Production Management, Video Production, Video Editing, Sound Design, Color Grading
Genie Brand Film (4:54) 
Project Insight
After careful planning, production began with Team Member interviews to discover the essence of the story. We carefully wove the story together to create a unified voice for the piece. Then, with the subject matter of the story identified, we completed the rest of production equipping crews with the Arri Alexa or Canon 5D camera packages, going into manufacturing plants and other facilities to film Team Members in action. 

As the Genie Story was coming to life on screen, we made the decision to add extra days to the shoot schedule to be sure nothing was missed. The brand film has been enthusiastically embraced by Terex AWP Customers, Management and Team Members. 
Two men are working on a computer in an office cubicle.
Three men are standing in a dark room talking to each other
A man wearing glasses is standing in a factory with his arms crossed.
A man is looking at a diagram on a white board
Two men are standing in front of a wall with sticky notes on it.
A group of men are watching a video on a monitor.