5 Principles of a Memorable Logo
Spin Creative • September 12, 2020
Perhaps one of the most important aspects of any company’s brand kit is their logo. Even more than your company’s name, your logo is present everywhere, from websites and applications to creative content like blog posts and videos. Because of this, you want your logo to be extremely memorable and of the highest quality. Professionals at our creative production company help clients design branded logo for their business.
Your brand’s logo provides instant recognition, supports your company’s mission and message and communicates who you are to the customer. Whether you’re building a brand-new company or rebranding an existing one, pay attention to these five design principles to create an awesome logo your brand can be proud of.
1. Originality:
One key aspect of a good, memorable logo is originality. If your logo is too similar to another company’s, you run the risk of being confused with them—especially if you’re in the same industry! Logos that showcase something new and unique will help you stand out
and are much more likely to be remembered by consumers.
2. Color:
The colors featured in your logo say a lot about the messages your brand sends. Emotions and memories are closely tied to color, and you can harness those feelings by using color strategically. For example, black gives the impression of sophistication and innovation, while yellow sends more positive, optimistic messages. Additionally, using a color not common for your industry is another way to stand out from the crowd.
3. Cleanliness:
A clean logo is one that is simple, forthcoming and properly spaced. When brands try to fit too many things into one logo—including texts, symbols, illustrations and colors—the end result can be difficult to process and even assaulting to the eyes. Instead, aim to including only a few elements and strategic white space to keep the design clean and easy to understand at just a glance.
4. Balance:
Logos don’t need to be symmetrical—in fact, symmetry can take away from the uniqueness of the design. However, all logos should be properly balanced and pleasing to the eye. If your logo includes a symbol on one side and text on the other, make sure those elements hold equal weight and balance each other out. If one element is the focal point, make it large and centered while balancing the other elements around it.
5. Versatility:
In order to maintain brand consistency, your logo should show up everywhere, from digital spaces to T-shirts to physical flyers and signs. Therefore, you want your logo to be versatile and flexible, so it looks good in any application. A logo with too many elements or one that’s out of balance will have a hard time being adapted to a new medium. However, one that encompasses a few strategic elements can be rearranged and applied to almost anything! While designing your logo, test it out in a number of different places to see how versatile the design really is.
Logo design does not happen overnight. There is a lot of research, concept development and design that goes into finding the perfect one for your brand. For assistance in designing your brand’s new logo, say hello
to the branding team at Spin Creative.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
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