New product videos come in many shapes and forms. Choosing the right one can lead to widespread positive reception and interest. Consider these five product video solutions and whether they’re a good fit for your launch.
1: Product Overview
The cornerstone of a new product launch is content that tells customers what the product is and why it’s necessary. A product overview video is short, simple and to the point. By the end, viewers should have a basic understanding of the product and its benefits.
The key to this kind of video is its intrigue –
hooking the viewer
to make them want to learn more. Often, you’ll want to infuse these videos with your branding, so your business and the product are intrinsically linked in the customer’s mind.
2: Product Benefits
Your product was made to make some aspect of your customer’s lives easier or better, so you need a way to tell them that. Product benefit videos are far more engaging than a written list of potential benefits, and they let your viewer actually see the product in action.
When creating a product benefits video, focus on the most important things. Why is your customer’s life better, simpler or more fun because they bought your product? The best videos will show solutions to problems people didn’t even realize they had.
3: Product Story
Your product was made with a vision in mind – a vision of helping someone or of changing the world. Share that vision and what led to the creation of your product through a product story. If your business has a compelling mission, showcase how the new product fits into it. Or, show how the product is made and let people know why that’s significant.
4: Case Studies
Does your product solve a relatable problem? You could tell viewers how great it works, or you could show them. Case studies make for great videos because they
tell authentic stories
of your product in action from real customers.
In case study videos, the focus is off of your brand and onto the tangible solutions others have found by using your products. Seeing others’ real success helps your customers trust more easily.
5: How-Tos
Have a complex product that requires a little more explanation? Build customer trust and understanding by creating a product how-to video that demonstrates some of its most important applications. Even if they haven’t purchased the product yet, customers can get a deeper look into what’s in store when they do and ensure them that average people just like them can make it work.
Regardless of the type of product video you choose to create, the end result should still stay true to your brand’s voice and message, reminding customers what your business stands for. Video production agencies like Spin Creative understand how to achieve the delicate balance of branding and product emphasis in all kinds of video.
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Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
