Give these five techniques a try whenever you’re ready to add some variety to your social videos and shake up your content.
1. Start with a bang
When it comes to social
media videos, you only have a few seconds to grab your audience’s attention. You need to get viewers engaged within the first few seconds of your video, so keep them on their toes with unexpected content.
Focus on showing compelling visuals right away and use the right techniques to stop your audience from scrolling. Use movement, close-ups, bright colors, happy faces and other positive, eye-catching visuals to surprise and shock the viewer so they literally can’t stop watching.
2. Work with
what you’ve got
Whipping up a brand-new video from scratch is time- and labor-intensive, but you don’t always have to film new shots to spice up your content. If you already have assets sitting on a camera roll, try to reuse them in creative ways.
Adding some unique transitions or fresh cuts can completely switch up the look and feel of a video. Look for footage you’ve already shot that can be used to tell stories or help your videos stand out in a different way.
3. Focus on mood
Experiment with both color and lighting to play with the overall mood and vibe of your videos. You’d be surprised at how much proper lighting and color correction can enhance the look of your shots. Do some experimenting with both color and lighting and think about how you want your audience to feel. Different kinds of light with differing hues and intensities can convey a mood that perfectly matches your message.
4. Make your audio match your style
The best social videos use both audio and visuals to great effect. Making sure your audio fits your overall style is important.
Music can help you generate the right feelings from your audience, and you can keep your viewers’ attention by adding sound effects between clips. It’s usually best to choose your audio even before you develop your visual strategy—it’s much easier to adapt a video to a song or sound clip than the other way around.
5. Use text creatively
Titles and graphics go a long way in keeping your audience engaged. Captions are great for keeping people invested in your content, especially if they’re watching with the volume on mute. Take your time adding textual elements to your videos and experiment with positioning, motion and other effects to make the text more dynamic and memorable for your viewers.
Social media videos are a great way to build your brand’s online presence. But with so much content on so many platforms, making your content stand out can be a challenge. Ready to learn more about what you can do differently to make your videos more interesting? Say hello to Spin Creative. We’ll help you create truly engaging social media videos that make an impact.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
