Brands must think carefully before launching their first video campaign designed to drive sales. What matters more than simply uploading videos is the type of content and where you promote it. Here are the steps every e-commerce business should take in order to turn a profit with video:
1. Show off your product with demos:
Create demo videos that illustrate your product in action. Viewers are more likely to become customers when they understand how the product or service works and fulfills a need in their daily life. Demo videos are best placed on product landing pages because they will keep viewers on your website for longer, increasing brand awareness and the chance of finalizing a sale.
2. Prove customers can count on you:
Customers like a business that offers support. Products often come with a learning curve, whether it’s a software program, piece of workout equipment or table that requires assembly. Show customers you’re here for them by publishing helpful how-to and FAQ videos on your website. Take it a step further and send these videos via email right after a purchase so you solve the problem before it arises.
3. Build credibility for the product:
You know your product is amazing, but potential customers aren’t going to simply take your word for it. Products with zero online reviews are a major red flag that send consumers running. They want to see that real people have used the product and would recommend it to others. Film loyal customers describing their positive experiences and promote testimonial or case study videos. Testimonials are a sure-fire way to nudge hesitant consumers down the sales funnel.
4. Tell the company’s origin story:
Too many e-commerce brands post lengthy novels on their “About Us” pages reciting the company’s backstory in excruciating detail. The truth is, very few consumers care enough to spend their valuable time reading all of it, but they do care about your story. Replace huge blocks of text with a quick video that highlights key company milestones and your vision for making the world a better place. Plus, video gives you the chance to show real human faces behind the brand and develop an emotional connection.
5. Draw attention on marketing channels:
The vast majority of consumers would rather watch a video than read text. Capture your audience’s attention by delivering information through video format. Embed welcome emails with a personal message from the founder, or highlight your newest products on your social media profiles. Think about what you have to say and whether it’s better served in a video.
There’s a whole crowd of people out there who want to try your products. But they won’t recognize all that your brand has to offer if your marketing strategy consists only of text and images. Wherever e-commerce brands upload video content, a loyal customer base—and the resulting sales—are sure to follow close behind.
Ready to get seen in the world of e-commerce? Speak with the team at Spin Creative to develop a strong video marketing strategy and boost sales. Say hello today!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
