If you’re getting started in video marketing, it can be hard to know where you need to post your videos to best reach your audience and maximize your media budget.
The platform you use dictates how and how well your message is received. When deciding where to place your videos, consider the following:
· Audience:
Who are your prime customers? Who are you hoping to reach? Where do they consume media?
· Brand:
What are you trying to convey through your marketing? What kind of story do you want to tell?
· Engagement:
What do you want viewers to do after watching your video? How are you measuring success?
Below are nine of the most popular places to post your video content, and the audiences you can reach.
1. YouTube
YouTube is the obvious choice for uploading your video content. Any video you create should always be uploaded here. Even if you don’t plan to actively use YouTube as a social platform, it’s embedding and sharing options will help you get more viewers on other platforms.
2. Facebook and Facebook Live
Facebook is a great platform for reaching a broad audience of all ages. Facebook has more than 2 billion users worldwide, giving you broad reach for your video posts. If you’re livestreaming video content, use Facebook Live to share tidbits from events and interviews related to your business.
3. Instagram and Instagram Stories
Like Facebook, Instagram also has broad reach with one billion users. Instagram is especially useful for reaching women, who comprise 68 percent of its users. Of those one billion users, 80 percent are outside the U.S., making it a smart platform for reaching a global audience. Thanks to the ephemeral nature of Instagram Stories, they’re a great place for posting behind-the-scenes sneak peaks, quick tips, sharing user and influencer content and hosting “takeovers.”
4. Snapchat
If you’re looking to reach a younger audience, Snapchat is the platform. The photo- and video-sharing app is popular among Gen Z users. Younger influencers active on Snapchat make for great partners to organically spread your message. Because Snapchat content is not posted in perpetuity, it’s an effective way to offer exclusive content to your followers.
5. Twitter
Twitter provides an opportunity to share news and important updates about your brand. The social platform is popular among Gen Y, Gen X and older users. Use Twitter Live to stream newsworthy content to your dedicated followers.
6. LinkedIn
Native video is relatively new to Linked in, launching in 2017, but depending on your audience it can be a great place to reach important prospective customers. Rather than targeting users by age, LinkedIn is an ideal place to target users by interest. If you’re looking to reach business decision-makers, LinkedIn will offer a higher concentration than other platforms.
7. Twitch
If you have game or app-heavy content, Twitch can help you livestream content right from your device. Twitch had a huge year in 2018 and is popular among male millennials. If your audience would benefit from product walk-throughs, Twitch is a worthwhile place to host live events.
8. TikTok
In 2018 TikTok became the most valuable mobile startup in the world. TikTok is popular among younger audiences, but unlike Snapchat videos are publicly available and thereby more accessible.
9. Reddit
Like LinkedIn, Reddit only recently added native video. Reddit is a popular site among frequent Internet users, particularly men between 18 and 29. Subreddits on topics related to your brand can help you share content with users who self-identify as being part of you community. If you’re looking to broaden the impact of your video marketing, come say hello
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About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
