A recruitment video can be used on your company website and on social media, particularly on sites like LinkedIn. You can also include a link to your video as part of job postings.
As a bonus, footage from a recruitment video can also be used more broadly as a marketing tool. Footage from a recruitment video featuring employees explaining what they do and why they love their job is excellent content for a mid-funnel sales video to show why customers want to engage your company.
Below are five steps for creating a powerful recruiting video.
Outline your strategy
Before you start filming, consider your recruitment and marketing goals. Ask yourself questions like:
·What does my target applicant look like?
·What kinds of positions do I hope to fill?
·Where will applicants view this video?
·Will this video also be a marketing tool? What might potential and current clients learn from this video?
Thoughtfully consider these questions to define the strategy for your video.
Highlight your company’s strengths
Applicants are considering a lot of companies all looking to hire developers or financial analysts. What makes working at your company different? Maybe your office is located in a vibrant part of town near great dining and entertainment, or employees have their own book club. Use video to highlight – even briefly – why your current employees love where they work.
Showcase a diverse group of employees
For a recruitment video to have wide appeal, feature a variety of employees from different departments and different stages of their careers. Your goal is to make applicants see themselves as employees at your company, and highlighting a diverse group of speakers offers more opportunities for applicants to identify with a potential future coworker.
Have a conversation
An executive lecturing viewers with business jargon is not going to grab an applicant’s attention, especially if you’re competing with all the other videos on social media. Instead, conduct interviews with employees like you would for a testimonial video with clients; essentially, this video is a testimonial for working at your company.
Recruit engaging, personable employees to participate. Have the interviewer asking questions off-camera to create a conversational flow. Questions could be:
· How did you arrive at the company?
· What is your favorite thing about working at the company?
· What would you tell yourself when applying to this job?
Let employees show off their personalities. Have employees share a favorite hobby related to your industry. For example if you work in publishing, have employees share their favorite book. Have fun with it!
Capture the magic
Your business isn’t talking heads. Use video to show people working, or your company doing what it does best. It doesn’t need to feature prominently in the video or even described on camera, but give viewers a quick glimpse at what daily life is like at your company.
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About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
