Create Winning Video for Your Brand, In House

If you’re interested in exploring how your business can get in the video game and want to try it on your own first, read on for our tips for crafting an awesome brand video.

Determine your video topics

You know you want to employ video in your brand strategy, but aren’t sure where to start. If you have a blog or an FAQ page on your website, then you definitely have at least five solid video topics. Video is a prime format for explaining topics or answering questions, either about your specific product/service or about your industry in general. Video can convey the same information you have posted but in a creative, engaging way.

Create a plan for your video

If you’re dedicating in-house resources to creating video, you need to be efficient. Create a brief plan outlining the following:

• What the video will cover
• Who your target audience is
• Where the video will be shared
• Key talking points
• Your call to action

Draft a script

Now that you know what you want to cover, it’s time to put your creative hats on and draft a script. Unlike other written materials, scripts are more conversational and casual. They should be easy for the audience to understand, conveying information without being boring or dry. One minute of video is about 150 words (depending on the visuals). Once you have your script, read it aloud with your team to make sure it sounds natural, then make any edits.

Scout your location

In addition to being visually interesting, there are other factors to consider for making video production smoother. The location should be large enough to accommodate the subject within the frame and fit any crew and equipment comfortably. A good video is free of distracting background noise, so it needs to be somewhere where you can control the noise level. If you’re outside or near a window, consider time of day and light levels for filming.

If you plan to invest in video creation long-term, having a dedicated video space where you can control these factors is a worthwhile investment.

Gather your equipment

These days, smartphones are effective for filming simple videos that still look great. If you want something nicer, invest in a DSLR with a stock zoom lens, which can adapt to a variety of situations. Regardless of camera type, you’ll definitely need a microphone for high-quality sound. Finally, lighting packages come at a variety of price points to illuminate your subject and make your video look professional.

Lights, camera, action!

You’ve planned your script, your equipment and location are set, now bring the energy! Shoot more footage than you think you need; you can always reuse footage for other videos.

Edit your footage

Once you have all your footage, create your final cut. Movie editing software varies in price point and capability; iMovie on an Apple product may be sufficient for your needs.

If you still need a help perfecting your brand video, or are ready to take it to the next level, Spin Creative is here to help. Say hello !