Four Videos for Building Trust Mid-Funnel

Spin Creative • January 8, 2019

The middle of the sales funnel is all about giving potential customers the information they need to make a purchasing decision. More importantly, it’s also an opportunity to demonstrate that your customers can trust you with their business.

Spin Creative video production project, Genie Story Brand Video

Using video marketing, you can put a human face on your services and forge a connection with potential customers without having an account manager on hand 24/7.

Below are some ideas to incorporate into your videos that build trust with potential clients and ultimately get them to conversion.

Introduce your awesome team

Who will potential clients be working with if they utilize your business? Show them the faces behind your brand and let your employees explain how they will make life easier for customers. A potential customer may be in touch with one account manager, but once they agree to work with you there’s a whole team ready to support their needs that they may not meet in daily interaction but are critical to operations. Show them they’re in good hands with a video introducing some of the other staff.

Invite current clients to explain why they trust you

Word of mouth is some of the best marketing you can get. Why not use video to showcase your favorite clients singing your praises? Hearing another client’s success story can help put a potential customer at ease, and let them know they’re in good company. The right spokesperson for your testimonial video can also engender trust if they are a well-known figure or represent a trusted brand.

Show your product in action

When someone is considering giving you their money, particularly for a product, they want to know that what they’re buying actually works as described. Video allows you to demonstrate exactly how (and how well) your product works. The video might also demonstrate uses the potential customer hadn’t even considered. Seeing that the product works can go a long way in building trust and proving that the investment is worthwhile. If you offer services, try a video that shows a typical appointment, or what the process looks like behind the scenes. If the potential customer can better understand what you do, they will have more confidence in your company.

Demonstrate your expertise

Mid-funnel marketing is a prime time to feed potential customers even more information about your company to help them make their decision. Use video to show how you’re a leader in the field by diving deeper into the industry standards behind your product or services. Even better - create a video featuring an expert from another organization, such as a doctor consulted during your product development, speaking about how your product meets or exceeds current standards. As with testimonial video, hearing from a trusted expert can help confirm your company’s proven value with outside input.


For help creating an effective video marketing sales funnel strategy for your brand and company, say hello.



About Us

Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.



Purple colored abstract 3D objects with texture from the Microsoft 3D Copilot in Viva Sizzle Video

Designing a 3D Brand Universe for Microsoft Viva + Copilot

By Spin Creative • June 11, 2025
At Spin Creative, we believe the most effective product stories go beyond features—they tap into a clear, emotionally resonant narrative that connects with real people. That’s the lens we brought to our collaboration with Microsoft Viva, where our challenge was clear: create a high-impact video that visually captures how Copilot AI empowers people at work. The end result? A fully 3D-animated brand film designed to wow audiences at executive keynotes, tradeshows, and enterprise events. But how we got there is just as important as what we delivered.
A close up of a person 's face with sun shining behind with a blurry background.

Why Strategy, Storytelling, and Human Insight Still Win in the Age of AI

By Spin Creative • May 30, 2025
At Spin Creative, we’ve always believed that the power of brand storytelling lies in connecting emotionally with real people. But as artificial intelligence transforms industries at lightning speed, many marketing and creative leaders are asking the same question: What’s next for agencies like ours—and how do we continue to drive value in this new era? Here’s our point of view: AI is a powerful new tool—but not a replacement for insight, strategy, and human connection.
A neon sign that says market on it

Navigating the Evolving Landscape of Digital Marketing in 2025

By Spin Creative • March 30, 2025
In 2025, digital marketing continues to be a dynamic force—shaped by shifting consumer behaviors, ever-changing platform algorithms, and increasing privacy regulations. For brands looking to maintain relevance and performance in a crowded space, staying ahead means being strategic, adaptive, and creative. At Spin Creative, we believe that clarity in brand storytelling, paired with a smart digital approach, can help brands rise above the noise.
A black and white photo of lenses and filmmaking accessories in a production case.

How to Build a Winning Video Strategy Using the 4 Pillars of Digital Communications Planning

By Spin Creative • February 8, 2025
A great video marketing campaign doesn’t start with creative—it starts with strategy. To make an impact, your brand needs more than a beautiful video; it needs a plan that aligns with your audience’s needs, your business goals, and the right distribution channels.
Show More