Since video advertising began, humor has been the bread and butter of the most successful campaigns.
Think of things from the angle of the audience—would you rather be pitched to or entertained? Some of the most memorable and engaging ads use humor effectively. Here’s why you should incorporate humor into your brand’s video marketing strategy, and how you can do it.
Why use humor in your marketing videos?
The most successful brands embrace humor in their marketing efforts—after all, everyone loves to laugh. What can using humor in video marketing achieve?
· Building rapport. Brands that make you laugh instantly build a connection of likability and trust with their customer base. This builds rapport, making your audience more comfortable with your brand. Think of humor as the spoon full of sugar that helps the sales pitch go down.
· Triggering memorability.
Humor is a pleasant sensation, nudging your customers’ minds along during their buying journey. From humorous tactics like unexpected wordplay or a blast from the past like a childhood joke, using humor can trigger memories and further make customers more comfortable with your brand.
Now that you understand why it’s important to add humor to your brand’s video marketing strategy, how can you create humorous marketing videos that engage your target audience? Keep these tips in mind as you design compelling, humorous ads:
· Be relevant.
The type of humor you use should be relevant to both your brand and your consumer base. Make sure you’re using funny, creative humor that matches your business philosophy and your customers’ taste. Start by outlining your target customer profile, then select elements that align with your brand’s philosophy. Then, you can create storyboards and develop ideas that use relevant humor.
· Lean on your customers. Once you’ve developed a typical customer profile, use this demographic to generate new, creative ideas to bring humor into your ad campaigns. A unique way to draw humor from your customers is encouraging social media followers to create inventive product placement videos and share them online. Not only is this an interactive way to create a diverse campaign, but it also organically optimizes your brand’s reach across social platforms.
· Share video across social platforms.
While there’s still a time and place for national television ad campaigns, many brands are harnessing the power of social media to spread their message effectively. Cross-post humorous marketing videos to all your social channels, from YouTube to Facebook and Twitter.
Humor is a great way for brands to connect with their customers
Comedy breaks up the linearity of everyday life, and brands who use it effectively in their video marketing campaigns can built rapport and goodwill with their target audience. Need help creating memorable, humorous videos for your latest ad campaign? Say hello to Spin Creative. We’ll help you create comedic video content that accomplishes your goals. Whether you’re selling a product or building a sense of community, we’ll help you tell your story effectively with video.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
