How to Create a Powerful Instagram Bio in 5 Simple Steps

Spin Creative • March 21, 2023

While compelling content can draw your audience to your profile, your Instagram business bio is one of the key elements that keeps them there—and maybe even inspires them to follow your feed. 

Instagram profile showing woman posing

Not only is a completely blank bio, or one that lacks important information, a red flag that an account may be fake, but it also causes the user to lose interest. 


If you don’t have an Instagram bio, or if your current one could use a refresh, here are 5 simple steps to guide you as you create a compelling bio that attracts attention and inspires clicks.


Why your Instagram business bio matters


If you have an Instagram business account, your bio is a short description at the top of your profile. You can only include up to 150 characters in your bio, so share what your business does and who you serve concisely.


Your Instagram bio plays a big role in creating and maintaining your brand presence. It gives your audience the information they need to determine why they should care about your brand and what you have to offer. Just as important, you’re able to include a link to direct your audience to your website or online store.


Creating a powerful Instagram business bio


You need to create an Instagram business bio that encapsulates your brand personality and details your unique value proposition. Here’s how:


1.     Name and username: While your Instagram username is your “@handle,” or your identity on the platform, your Instagram bio should include your full brand name or a well-known abbreviation of your brand name.


2.     Profile photo and branding: Following your brand’s overall visual identity, upload a high-resolution image of your logo to your profile. If you’re public figure or solopreneur, a headshot is a great alternative. 


3.     Bio copy: The most important ingredient to a great Instagram business bio is the copy—it’s where you get to express yourself and your brand’s personality. In 150 characters, you must tell people what your brand is all about and why you deserve a follow.


4.     Bio link: Your business bio is the only place on Instagram where you can add a clickable link to your website. You can always include a URL to your homepage, but you can also frequently update the link to promote new products, special offers and more. Some brands even use link-in-bio tools to maximize the single-link limit by linking to a landing page with shortcuts to product pages and other featured content.


5.     Category: Specify which category your brand and products fall under. Your business category appears right below your business name, allowing you to use more of your Instagram bio for other key details.


Maximize your Instagram presence and push your brand further


Want to make the most of your Instagram business account? Say hello to Spin Creative. As your branding partner and social media optimization experts, we’ll help you make the most of Instagram and all of your social channels, so you can focus on running your business. 



About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.

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