How to Create Video Marketing That Resonates with Viewers
The right keywords, the right platform, the right algorithm – it seems like most video marketing happens during the upload process. However, the creative process is still where the most important work is accomplished.
While reach is an important metric to track, you want to know that your video also has resonance. If your video resonates with viewers, they’re more likely to be invested in your brand and ultimately become customers.
Below are some tips to consider for making a video that resonates with your audience.
Captivate your audience
You’re competing with a lot of other content creators and advertisers to get eyeballs on your video. If viewers are discovering your content as an ad, you only have a few seconds to hook them before they click elsewhere. If you can hook a view in the first three to five seconds, statistically you’ll have their attention for at least another 30. Create a video that’s visually engaging and spends the first few seconds offering a sneak peak of what’s to come.
Utilize storytelling
Your viewer is visiting social platforms because he or she is looking for entertainment. Using your videos to tell a story not only creates entertaining content for your viewers, but also creates an emotional connection and response to your content. Storytelling offers a point of connection between your brand and the viewers, offering an opportunity for them to associate their own experiences and feelings with your content and company.
Keep it positive
If your video is positive and promotes warm feelings, it will resonate more strongly with viewers. Viewers who feel positively about your brand will justify purchases as logical decisions, even though they are motivated by their emotional connection to your company. Happiness, hope and humor not only engage your viewers but also encourage them to share your videos with friends.
Make it memorable
Keep your viewers thinking about you and your content long after your video has ended. Your message should be simple but unexpected, making it easy to stick in viewers’ minds. Along with being emotionally positive and story-based, your video should present a concrete idea based on credible information. These factors will help viewers remember – and share – your videos.
Use enticing visuals
While you may have crafted a stellar script for your story, you need visuals to convey your ideas quickly. Visuals help people absorb concepts, particularly complicated ones, more easily. If you can, include footage of real people, which helps viewers better connect with the story.
Choose the right music
Along with stunning visuals, you need the right music to set the scene. Whether it’s a jingle that stays stuck in viewers’ heads all day, or compelling music that tells a story, music will help you convey the message you want with your video marketing.
If you’re looking for help crafting video marketing that resonates with viewers, come say hello!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
