How Your Brand Benefits from the Consistency an Agency on Retainer Offers
Spin Creative • October 3, 2020
If your company decides to begin a content marketing campaign, consistency is key. But if your team doesn’t have the bandwidth to create and post content on a regular basis, your efforts might fall short. This is where a marketing agency on retainer can help.
With a retainer contract, creative agencies can work with your brand to produce content and track results over time, working toward a long-term goal. Your contract will specify a pre-determined set of deliverables every month, ensuring that your brand has usable content to post on a regular basis.
In this way, your company can use a marketing retainer to your advantage to further your content marketing efforts.
Consistency is key
Posting consistency is one thing that is lacking from many new marketing efforts. Even if your content is consistent in its quality and messaging, it also needs to be posted and engaged with regularly by your team in order to get the best results.
Sharing a consistent stream of content does numerous things for your brand. First, it provides a breadth of content for your potential customers to find and interact with, giving you more chances to make an impression on them. Second, it shows customers that your brand is active, engaged and willing to provide consistent value. Establishing a pattern of content helps solidify the trusting relationship
your customers make with your brand.
Finally, consistency in content marketing is key to tracking your success. If your posts are irregular and infrequent, you’ll have a harder time tracking traffic and conversions over the course of the marketing plan.
Take the weight off your shoulders
Although posting consistency is so important to brands, it often falls to the wayside. This may be because the marketing team doesn’t have the capacity to create content fast enough or schedule posts consistently. By working with a creative agency on retainer, this problem can be lifted from your team’s shoulders!
Your strategic partner will create the monthly deliverables you need and may even publish and track the results for you. Letting an agency shoulder the burden of one or more content strategies ensures that consistency is top-of-mind, so your marketing plans are given the attention they deserve.
Beyond content consistency, agencies you hire on retainer offer another type of consistency: brand consistency. Because the agency is working with your company on a long-term basis, they get to know your brand
better than freelancers or agencies working on single projects do. This means they can stay on brand more easily, maintaining the reliable and consistent appearance and message your brand wants to send.
Creating consistent content for your brand shouldn’t feel like a chore—nor should it be pushed aside. If your team is facing the challenge of maintaining consistency in your content plans, seek the help of a creative partner like Spin Creative. To learn more about our services, say hello!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
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