How Your Brand Story Can Create More Loyal Customers
A great story is incredibly powerful, whether it’s in the form of a novel, a movie or an advertisement. By developing an excellent story and narrative for your brand, you’ll find you are more likely to create loyal “fans” of your company who want to share your story with others.
Your story is what separates you from the rest of your competitors. There are probably plenty of other companies that do exactly what you do, but it’s your story that really makes you unique. Having the right company story can connect you with your customers in an even stronger way than just offering quality products or service.
Brand spots can be an effective way to capture the essence of a brand and convey it in an engaging and emotive way. The spot above is for Seattle Credit Union, produced by Spin Creative.
Here are a few elements of an outstanding brand story that will resonate with your customers:
· It clarifies the purpose of your business. The biggest challenge in branding is convincing customers that there’s something unique to your company that persuades them to choose you over your competitors. To accomplish his, you need to form an emotional connection, and that’s by telling the story of your business. Talk about why you started, what sort of goals you set, and how you are working to achieve them. This sort of simple narrative helps customers to better understand your business and become more attached to your brand.
· Place the customer as the hero, not the company. While your brand story really is about you, make sure to position the customer as the real protagonist in your story. These are the people you are working for, after all, so it’s important your branding communicates how well you understand and empathize with your customer and their struggles.
· Describe how you will aid the hero in overcoming their challenges. The hero in any story is going to have certain challenges or antagonists to overcome. Identify the challenges faced by the customer and how your business is best-suited to overcome them thanks to your company’s unique character traits.
· Make sure the story has a resolution. At the end of a great story, the challenge has been overcome, and the villain has been defeated. Depict how your customer will feel once you have helped them overcome their challenges.
By using this sort of simple narrative structure for your brand story, you’ll find that your company will be able to better connect with your customers. For help telling your brand story, say hello !
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
