Nearly 73 percent of global phone users own a smartphone, and the average U.S. citizen is
on their mobile devices per day in 2021—more time than they will spend watching television each day. For marketers, these statistics highlight an extraordinary opportunity to reach customers on the go…but only if your ads are optimized for this purpose.
Whether social, text or video, digital ads cannot only be designed with the desktop user in mind. Although many ads can work for both, you cannot assume that all ads will perform the same across devices. Attention must be paid to the mobile customer’s experience to account for format changes and other problems. If your ads don’t look and feel great on mobile devices, your audience could develop a negative perception of your brand.
Tips for mobile-friendly advertising and experience
Whether you’re crafting ad campaigns solely for mobile devices or for cross-device capability, use these tips to make your ads more mobile-friendly.
• Less text, more media:
Text ads are quickly falling out of popularity in favor of eye-catching visual ads that say more with fewer words. Consider the mobile user’s experience. They might be scrolling on social media in line at the store or using a mobile app with ads on the train to work. If your ad is full of text, they might not have the time or patience to read through it. A compelling visual is much more likely to hold their attention and convey your message in less time.
• Use video:
Mobile video is another area experiencing unprecedented growth in recent years. With most social media platforms and mobile apps hosting native video, customers are used to and interested in watching video on their mobile devices.
Video ads
are engaging, fast and powerful ways to communicate to your audience—just make sure they fit the platform they’re designed for.
• Add captions:
On the topic of mobile video, many mobile users choose to view videos silently while they’re on the go, compared to listening to a video on their computer at home. This means that your mobile video ads should
leverage captions, text and graphics to ensure your ads can be understand without sound.
• Optimize landing pages:
Ads aren’t the only things you need to optimize for mobile devices—the landing pages your ads take customers to are just as important. If a page is difficult to use on mobile, you could lose customers at the point of conversion. Make sure every landing page connected to your ads is responsive for mobile devices of different shapes and sizes to ensure a mobile-friendly experience from start to finish.
If digital advertising is part of your marketing plan, make sure the ads you create work for mobile devices, too.
Say hello
to the team at Spin Creative for help creating engaging social and video ads that look and feel great on mobile!
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
