Paid promotion can be expensive, but you don’t want to sacrifice potential views by neglecting video promotion. Thankfully, there are better ways to promote your video marketing content without paying a dime for promotion.
● Place your video content strategically:
You want your video content to get as many views as possible, so you should be strategic with its placement. Placing a video on your landing page is a great way to generate views and it might even encourage your web visitors to stay on your site longer. Every time you get click through traffic to your website from your social media content and digital advertisements, users will see your video front and center.
● Facilitate sharing:
People love sharing things that they like with their friends and followers on social media, so encourage them to share your video. Make sure that your video is easy to share across social media platforms by adding share buttons to your video player. You can also send your video to your own friends, family members and colleagues and encourage them to share it. Successful video distribution is all about building momentum and creating buzz, so don’t shy away from asking for shares from people who you know.
● Create a winning thumbnail:
People make quick decisions online about where they will spend their time and what they will pay attention to, so make sure that your video content looks as appealing as possible. Create an appealing thumbnail that is optimized for social sharing. Think of your video thumbnail as the front cover of a book-- what is it going to take to get your audience to pull you off the shelf?
● Use video content in combination with other campaigns:
All of your social media and digital content campaigns should be used shesively to create the biggest impact. Incorporate your video content into your email marketing campaign so that your email subscribers are encouraged to watch your video. Using the word “video” in the subject line of an email has been shown to boost click-through traffic, increase engagement and decrease unsubscribing.
Marketing can be expensive, but you don’t have to spend money on video promotion to get your content in front of your audience. At Spin Creative, we understand that you want to get the most bang for your buck when it comes to marketing, and we’re here to help. Reach out and say hello
to find out how we can help you maximize your investment in digital content and marketing.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
