Reuse Your Brand Videos to Maximize Their Effectiveness

Spin Creative • July 14, 2019

External marketing videos reused for insiders? Absolutely!

Image from a brand video production project for a Seattle-based financial company. Produced by Spin Creative and shot on location in Seattle.

There’s no reason videos produced for your customers can’t be repurposed to communicate with your internal stakeholders. Think about it - we spend so much time trying to get our customers to feel a certain way about our brand. Shouldn’t your best ambassadors – your employees, investors and strategic partners – feel the same way?


How to Repurpose...Videos with an Emotional Hook


Recruit the Best : We’ll assume that you’re seeking top-notch employees who are committed to your mission. Videos that showcase the impact of your brand can be far more impactful for a candidate than endless pages of HR-speak. Top-tier job candidates are customers of a different kind. Put your best foot forward and sell yourself to them.


Make a Splash at Conferences: Conferences are prime opportunities for positioning your company as an industry thought-leader. As a featured speaker, playing a strong video can not only hook your audience in the moment, but also keep you in their minds (and their social media feeds) long after the last conference session.


How to Repurpose....How-To Videos


Train Your Employees : If you’re promising something to your customers, your employees need to be on the same page. Show your customer how-to videos as part of employee onboarding and ongoing training to help your employees improve their service. You might even consider forming small test groups at your company to preview how-to videos before they are put in front of external audiences.


Stand Out at Trade Shows: A video is eye-catching in a room full of static booths. When you capture leads, send the link to your video in a follow-up email after the event.


How to Repurpose...Product Videos


Build Investor Confidence: Interactions with your investors are traditionally text heavy, but more companies are pushing the envelope these days. Well-done videos that showcase top sellers and your most innovative products can excite investors and demonstrate your true value. And since external brand videos tend to be short, it ensures you avoid distracting topics and stay focused on what your company does best.


Say hellotoday for more tips about getting the most out of your video marketing.



About Us


Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.


Purple colored abstract 3D objects with texture from the Microsoft 3D Copilot in Viva Sizzle Video

Designing a 3D Brand Universe for Microsoft Viva + Copilot

By Spin Creative • June 11, 2025
At Spin Creative, we believe the most effective product stories go beyond features—they tap into a clear, emotionally resonant narrative that connects with real people. That’s the lens we brought to our collaboration with Microsoft Viva, where our challenge was clear: create a high-impact video that visually captures how Copilot AI empowers people at work. The end result? A fully 3D-animated brand film designed to wow audiences at executive keynotes, tradeshows, and enterprise events. But how we got there is just as important as what we delivered.
A close up of a person 's face with sun shining behind with a blurry background.

Why Strategy, Storytelling, and Human Insight Still Win in the Age of AI

By Spin Creative • May 30, 2025
At Spin Creative, we’ve always believed that the power of brand storytelling lies in connecting emotionally with real people. But as artificial intelligence transforms industries at lightning speed, many marketing and creative leaders are asking the same question: What’s next for agencies like ours—and how do we continue to drive value in this new era? Here’s our point of view: AI is a powerful new tool—but not a replacement for insight, strategy, and human connection.
A neon sign that says market on it

Navigating the Evolving Landscape of Digital Marketing in 2025

By Spin Creative • March 30, 2025
In 2025, digital marketing continues to be a dynamic force—shaped by shifting consumer behaviors, ever-changing platform algorithms, and increasing privacy regulations. For brands looking to maintain relevance and performance in a crowded space, staying ahead means being strategic, adaptive, and creative. At Spin Creative, we believe that clarity in brand storytelling, paired with a smart digital approach, can help brands rise above the noise.
A black and white photo of lenses and filmmaking accessories in a production case.

How to Build a Winning Video Strategy Using the 4 Pillars of Digital Communications Planning

By Spin Creative • February 8, 2025
A great video marketing campaign doesn’t start with creative—it starts with strategy. To make an impact, your brand needs more than a beautiful video; it needs a plan that aligns with your audience’s needs, your business goals, and the right distribution channels.
Show More