Reuse Your Brand Videos to Maximize Their Effectiveness

There’s no reason videos produced for your customers can’t be repurposed to communicate with your internal stakeholders. Think about it - we spend so much time trying to get our customers to feel a certain way about our brand. Shouldn’t your best ambassadors – your employees, investors and strategic partners – feel the same way?

How to Repurpose...Videos with an Emotional Hook

Recruit the Best : We’ll assume that you’re seeking top-notch employees who are committed to your mission. Videos that showcase the impact of your brand can be far more impactful for a candidate than endless pages of HR-speak. Top-tier job candidates are customers of a different kind. Put your best foot forward and sell yourself to them.

Make a Splash at Conferences: Conferences are prime opportunities for positioning your company as an industry thought-leader. As a featured speaker, playing a strong video can not only hook your audience in the moment, but also keep you in their minds (and their social media feeds) long after the last conference session.

How to Repurpose....How-To Videos

Train Your Employees : If you’re promising something to your customers, your employees need to be on the same page. Show your customer how-to videos as part of employee onboarding and ongoing training to help your employees improve their service. You might even consider forming small test groups at your company to preview how-to videos before they are put in front of external audiences.

Stand Out at Trade Shows: A video is eye-catching in a room full of static booths. When you capture leads, send the link to your video in a follow-up email after the event.

How to Repurpose...Product Videos

Build Investor Confidence: Interactions with your investors are traditionally text heavy, but more companies are pushing the envelope these days. Well-done videos that showcase top sellers and your most innovative products can excite investors and demonstrate your true value. And since external brand videos tend to be short, it ensures you avoid distracting topics and stay focused on what your company does best.

Say hellotoday for more tips about getting the most out of your video marketing.