You want a video that people enjoy watching, share with their friends and even return to watch multiple times. While there’s no secret recipe for the next viral video, there are a few key factors successful marketing videos share. Below we share five secrets for creating a successful marketing video.
Hook the audience immediately
You have a precious five to 10 seconds before your viewer leaves your video for something else. You either need to tell your story in that time frame, or hook the viewer into watching longer. Either option works depending on the content and where you’ll be posting the video, but you can’t waste time with a slow intro. Show the viewer why they should stick around, whether to learn something new or to enjoy a funny video.
Tell a compelling story
Your viewer likely wound up watching your video because they were looking for entertaining content. They don’t want to be forced to watch a sales pitch as they wait for their video to load or casually scroll their feed. Focus your video on a story, and not a sale. If you want to highlight a new product, tell a story about it. How is it used? How is it made? Ending with a clear call to action will clarify what you’d like them to do next, but the story is what will keep them watching your video and not click away.
Teach your viewers something
Video offers an opportunity to educate your viewers about numerous aspects of your business such as how your product works, the science behind your technology or your position as an industry thought leader. Educational videos help visual learners better understand your product and add value to viewers’ lives by teaching them something. An educational video doesn’t mean it has to be the dry, boring films you remember from school. Use the other tips mentioned here like storytelling and humor to engross your viewer.
Show your funny side
Depending on your industry, you may be nervous to employ humor in your video marketing. If your competitors don’t use humor or your products aren’t terrible funny, you may not find the inspiration. Showing viewers the unexpected is what makes videos shareable and successful. Look to real life for inspiration – what humorous situations have your products seen?
Utilize SEO
You’ve worked hard on your video, so make sure it has the best chance possible to be seen. Before you start uploading to YouTube, host your video on your own website domain for a boost in SEO. Enable embedding to increase your chances of inbound marketing. Most importantly for your viewers and for SEO be sure to add thorough and accurate tags and descriptions.
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About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
