Tips for Making an Online Video Ad Series for Your Brand

Spin Creative • August 29, 2019

One of the most common tips you'll see in articles about digital video marketing is to create a series of videos under a common theme to help create more engagement in your target audience.

Spin Creative's Executive Creative Director Matthew Billings, on location directing a series of brand spots for Harborstone Credit Union.

This is great advice; a series creates relationships with your audience in that every time they watch a video in the series, they become more familiar with your brand and have more chance to interact with your company. Series also help to establish your brand as a creative leader and an expert in its field. But how can you ensure that a video ad series will be successful? Consider the following tips:


· Create a consistent message. For a video series to be the most effective, all of the videos should have the same general theme or message. As you publish more of these videos and get more people to view them, that message will be reinforced, but in new ways with each video in the series.


· Pace yourself. Don't feel that you have to publish a new video every day, or even every week. Set a schedule for publishing videos that you can afford, but that also stays within a reasonable time frame so you don't run the risk of your audience tuning out your message.


· Stay focused on the story. Each video in your series should still tell a story in itself. This story can add to a larger story arc in the series, but each video should still have its own merits as an individual advertisement that will draw people in. At Spin Creative, we call this your "story in motion," an extremely important part of branding.


· Leave your audience wanting more. For a series to be truly effective, your audience should be eagerly anticipating the next video in the series, or if all of your videos have already been released, they should want to quickly click on the next one. This means you need to go out of your way to make these videos memorable in some regard. We can help you craft a video that is educational, humorous, exciting or emotional.


· Plug your videos. Make sure that you extend your advertising into your website and your social media pages, so that people are aware of your series and will share the videos with their own friends.


Say hello today for more information about creating an online video ad series for your brand.



About Us


Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.


Purple colored abstract 3D objects with texture from the Microsoft 3D Copilot in Viva Sizzle Video

Designing a 3D Brand Universe for Microsoft Viva + Copilot

By Spin Creative • June 11, 2025
At Spin Creative, we believe the most effective product stories go beyond features—they tap into a clear, emotionally resonant narrative that connects with real people. That’s the lens we brought to our collaboration with Microsoft Viva, where our challenge was clear: create a high-impact video that visually captures how Copilot AI empowers people at work. The end result? A fully 3D-animated brand film designed to wow audiences at executive keynotes, tradeshows, and enterprise events. But how we got there is just as important as what we delivered.
A close up of a person 's face with sun shining behind with a blurry background.

Why Strategy, Storytelling, and Human Insight Still Win in the Age of AI

By Spin Creative • May 30, 2025
At Spin Creative, we’ve always believed that the power of brand storytelling lies in connecting emotionally with real people. But as artificial intelligence transforms industries at lightning speed, many marketing and creative leaders are asking the same question: What’s next for agencies like ours—and how do we continue to drive value in this new era? Here’s our point of view: AI is a powerful new tool—but not a replacement for insight, strategy, and human connection.
A neon sign that says market on it

Navigating the Evolving Landscape of Digital Marketing in 2025

By Spin Creative • March 30, 2025
In 2025, digital marketing continues to be a dynamic force—shaped by shifting consumer behaviors, ever-changing platform algorithms, and increasing privacy regulations. For brands looking to maintain relevance and performance in a crowded space, staying ahead means being strategic, adaptive, and creative. At Spin Creative, we believe that clarity in brand storytelling, paired with a smart digital approach, can help brands rise above the noise.
A black and white photo of lenses and filmmaking accessories in a production case.

How to Build a Winning Video Strategy Using the 4 Pillars of Digital Communications Planning

By Spin Creative • February 8, 2025
A great video marketing campaign doesn’t start with creative—it starts with strategy. To make an impact, your brand needs more than a beautiful video; it needs a plan that aligns with your audience’s needs, your business goals, and the right distribution channels.
Show More