Tools to Help Create a Digital Marketing Strategy for a Campaign
Spin Creative • February 26, 2020
If you haven’t ever put a whole lot of emphasis on marketing online, it can be difficult to know where to start for your company’s first digital marketing strategy.
Fortunately, there are a number of tools available in a variety of different categories that will help you to ensure that you get your digital marketing strategy up and running effectively.
Here is a list of those categories, and some of the helpful tools you should look into within each of them:
Consumer research
As with any form of marketing, you need to know your customer before you can market to them. Consumer research online is best performed by analyzing trends of your specific target audience. Google search trends
could show you what topics your targets are interested in over time. Think With Google
provides some outstanding information about consumer trends and Google insights. Google’s Keyword Planner
helps you determine which keywords will rank highly for your brand. All of these tools pinpoint what your consumers are interested in and how you can capitalize on those interests.
Social
By monitoring social media chatter, you can figure out what your target audience is talking about. Topsy
is a free social media monitoring tool that gives an overview of what’s happening cross a variety of networks. Talkwalker
is a similar service that goes into even more detail. For video marketing, Wizdeo
is outstanding for YouTube analytics. Finally, Facebook
has outstanding built-in analytics that you should use.
Website
There are plenty of apps that can help you track analytics on your website to improve your digital marketing, even beyond Google Webmaster Tools. Quicksprout
is great for analyzing your SEO strength and user experience. Similar Web
also does app analysis and helps determine traffic sources.
Paid media
People often debate about the merits of pay per click advertising, but there’s no doubt that when used well, it can definitely attract attention to your brand and websit. Moat
offers a huge free library of banner adds. Google Rich Media Gallery
allows you to browse innovative creatives from top advertisers and agencies to inspire your next campaign.
This is just a small sampling of the tools that are available online to help you get started with a strategy for your next campaign. Need branding, design, video or advertising help? Say hello!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
At Spin Creative, we believe the most effective product stories go beyond features—they tap into a clear, emotionally resonant narrative that connects with real people. That’s the lens we brought to our collaboration with Microsoft Viva, where our challenge was clear: create a high-impact video that visually captures how Copilot AI empowers people at work.
The end result? A fully 3D-animated brand film designed to wow audiences at executive keynotes, tradeshows, and enterprise events. But how we got there is just as important as what we delivered.
At Spin Creative, we’ve always believed that the power of brand storytelling lies in connecting emotionally with real people. But as artificial intelligence transforms industries at lightning speed, many marketing and creative leaders are asking the same question: What’s next for agencies like ours—and how do we continue to drive value in this new era? Here’s our point of view: AI is a powerful new tool—but not a replacement for insight, strategy, and human connection.
In 2025, digital marketing continues to be a dynamic force—shaped by shifting consumer behaviors, ever-changing platform algorithms, and increasing privacy regulations. For brands looking to maintain relevance and performance in a crowded space, staying ahead means being strategic, adaptive, and creative. At Spin Creative, we believe that clarity in brand storytelling, paired with a smart digital approach, can help brands rise above the noise.
A great video marketing campaign doesn’t start with creative—it starts with strategy. To make an impact, your brand needs more than a beautiful video; it needs a plan that aligns with your audience’s needs, your business goals, and the right distribution channels.