Using Digital Video Marketing to Connect with "Generation C"

Spin Creative • October 13, 2019

"Generation C" describes an ever-growing demographic of consumers that thrive on online content. They are as likely to create content of their own as they are to share and connect with content of brands online.

Spin Creative video production company and video creative design and branding agency seattle red dragon 6k cinema camera

The biggest group of Gen C consumers is Millennials, but Gen C consumers are increasingly being found in more and more age ranges and locations.

Consider the following attributes of Gen C consumers:

·90%f them create online content at least once every month

·2 out of 3 will tell friends about brands they love

·56% have taken action after viewing an ad on YouTube for a product or service

·76% visit YouTube on a weekly basis, and 36% on a daily basis

Moreover, Gen C consumers are not passive consumers; they will actively search out brands they enjoy and will engage with brands online at their own discretion. While this makes them pickier consumers, this also makes them an extremely valuable consumer. If you can connect with Gen C, they will be your best customers.


Engaging with Gen C

Here are some of the best ways to increase your engagement with the Gen C demographic:

· Maintain a steady YouTube presence. With Gen C consumers spending so much time on YouTube, it is important that you make it a focus in your marketing efforts. Publish videos on a consistent basis and market your channel to bring in more views.

· Create videos that tell a story. Gen C consumers don't want to be sold products, they want to engage with stories and ideas. Because they are such avid sharers, they're specifically looking for videos that make them laugh, make them think or reflect their own worldview. Spin Creative works with clients to craft stories in digital videos that reflect the brand in a unique way that is more likely to drive engagement.

· Make people forget that you're marketing. Additional research says that more than 90% of Gen C visit YouTube for entertainment and relaxation. They're not looking for commercials, they're looking to be entertained. Tap into that desire and make sure that your videos don't have extremely obvious marketing overtones.

· Start conversations. Because Gen C consumers are so eager to share and engage in community discussions, you should take the initiative to start those discussions. Thought-provoking videos are an excellent launching pad for those discussions to take place.


It's important that you take advantage of Gen C consumers, because they will do a lot of your marketing work for you. Work with Spin Creative to learn more about how to tap into this demographic with unique, brand-specific creative storytelling.

If you’re ready to explore ways to harness the power of strategic, crafted and engaging video marketing, Spin Creative is here to help. Say hello !



About Us


Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.


Purple colored abstract 3D objects with texture from the Microsoft 3D Copilot in Viva Sizzle Video

Designing a 3D Brand Universe for Microsoft Viva + Copilot

By Spin Creative • June 11, 2025
At Spin Creative, we believe the most effective product stories go beyond features—they tap into a clear, emotionally resonant narrative that connects with real people. That’s the lens we brought to our collaboration with Microsoft Viva, where our challenge was clear: create a high-impact video that visually captures how Copilot AI empowers people at work. The end result? A fully 3D-animated brand film designed to wow audiences at executive keynotes, tradeshows, and enterprise events. But how we got there is just as important as what we delivered.
A close up of a person 's face with sun shining behind with a blurry background.

Why Strategy, Storytelling, and Human Insight Still Win in the Age of AI

By Spin Creative • May 30, 2025
At Spin Creative, we’ve always believed that the power of brand storytelling lies in connecting emotionally with real people. But as artificial intelligence transforms industries at lightning speed, many marketing and creative leaders are asking the same question: What’s next for agencies like ours—and how do we continue to drive value in this new era? Here’s our point of view: AI is a powerful new tool—but not a replacement for insight, strategy, and human connection.
A neon sign that says market on it

Navigating the Evolving Landscape of Digital Marketing in 2025

By Spin Creative • March 30, 2025
In 2025, digital marketing continues to be a dynamic force—shaped by shifting consumer behaviors, ever-changing platform algorithms, and increasing privacy regulations. For brands looking to maintain relevance and performance in a crowded space, staying ahead means being strategic, adaptive, and creative. At Spin Creative, we believe that clarity in brand storytelling, paired with a smart digital approach, can help brands rise above the noise.
A black and white photo of lenses and filmmaking accessories in a production case.

How to Build a Winning Video Strategy Using the 4 Pillars of Digital Communications Planning

By Spin Creative • February 8, 2025
A great video marketing campaign doesn’t start with creative—it starts with strategy. To make an impact, your brand needs more than a beautiful video; it needs a plan that aligns with your audience’s needs, your business goals, and the right distribution channels.
Show More