Video Marketing is More Important Now Than Ever Before
Spin Creative • May 31, 2020
The Coronavirus pandemic has thrown marketers for a loop. Stay-at-home orders, social distancing and the sensitive subject itself may have thrown a wrench in your advertising plans. In your efforts to adjust your marketing campaigns, one aspect you should aim to include is video.
Behind the scenes image of Spin Creative director Matthew Billings, on location
filming a TV campaign for Harborstone Credit Union.
Video marketing is more important now than it has even been before for a multitude of reasons. Outside of COVID-19, video had been taking the marketing world by storm, quickly becoming one of the most watched and shared forms of branded content. Now, with consumers largely at home, video has the power to reach them exactly where they are and engage them with powerful, emotional messages. If your COVID-19 marketing plan doesn’t include video, here’s why it should.
Video should be a key part of your marketing strategy
For the past few years, it’s been difficult to ignore the rapidly growing presence of video marketing. Most social media channels have implemented powerful native video platforms, and YouTube users watch more than 1 billion hours of video
every single day. For these reasons, marketers have made video a top priority. If you’re not among them, you should be!
It’s suggested that the average consumer watches 16 hours of video per week
and are twice as likely to share video content than any other form. Video is much more engaging and memorable than text. It has also evolved beyond mere entertainment
and can be used as a tool to teach, connect and influence.
There are countless ways your brand can create unique video content to engage audiences online or through TV. If you want to reach and engage customers in the most powerful ways, video is the way to do it.
Video will reach audiences where they are right now
If these statistics aren’t enough, marketers must also consider the effects COVID-19 is having on consumers. A majority of people are spending more time at home, following social distancing guidelines and working remotely because of the virus. This means they have easier access to their phones and televisions and are spending much more time on social media, whether for entertainment, connection or news and updates. Video marketing is a perfect way to reach them where they are.
Targeted video ads and organic social videos are more likely to reach your consumers now, and they’re also more likely to be watched. Nielsen suggests video consumption could increase by 60% across U.S. households
due to the pandemic—this includes TV and social video.
Not only is video more likely to be watched during COVID-19, it’s more likely to be felt. Video has immense power when it comes to creating emotional connections
with audiences. In the midst of a global health crisis, brands are eager to form trusting relationships with viewers and generate a sense of community. Video is the perfect vehicle to deliver these emotional messages of support.
You can still create engaging video from a distance
Are you interested in creating a powerful video campaign that reaches viewers during the pandemic? There’s no need to worry about social distancing guidelines or travel. Engaging video can be created through the skillful combination of stock footage, motion graphics and animation.
Eager to get started? The Spin Creative team get help put your Brand in Motion. Say hello
and learn more!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
Learn the difference between brand strategy and creative strategy, why both matter, and how they work together to create stronger brands, campaigns, and customer experiences.
See how Spin Creative used motion design, typography, and brand strategy to create Skillsoft's high-energy brand refresh launch film.
Modern B2B brands are shifting from isolated campaigns to scalable storytelling ecosystems that drive consistency, efficiency, and long-term impact.
Learn why modern enterprise brands are investing in scalable brand motion systems to improve product storytelling, consistency, and creative operations across marketing channels.