3 Key Reasons Why Your Brand Needs a Mission Statement
Spin Creative • May 13, 2021
Whether you’re starting a small business from scratch or you have a brand that you hope to take in a new direction, a mission statement is a simple but powerful way to boost your image.
A concise yet well-developed mission statement helps you discover the goals you have for your business and encourages you to stay on track on a day-to-day basis. Here are three key reasons why your brand needs a mission statement.
1. It guides your business decisions
When you create a mission statement for your brand, you clearly set out the goals you hope to achieve with your company. Mission statements provide a framework for evaluating risks and rewards—they help you separate costs and benefits and discover if certain opportunities align with your overall goals. Most importantly, they help you stay aligned with your brand identity.
2. It drives your strategic vision
Everyone has “off” days—even business owners. Everything seems fresh and exciting when you first start a business or create a new brand, but there are going to be days where you might feel stuck or lacking in energy.
Having a concise mission statement helps you focus your energy and efforts on making your vision a reality. It’s helpful to put your mission statement on a sticky note near your desk or any other place you’re working throughout the day. It’s a simple reminder of why you’re doing what you’re doing!
3. It informs clients about your philosophy
In today’s fast-paced, digital world, customers have plenty of options at their fingertips when it comes to finding the products and services they want and need. It’s not enough to simply offer a great product anymore—customers are focused on brands’ values and the overall experience they offer. When they’re able to establish a true connection with a brand, it leads not only to conversions but also to repeat business.
Customers feel a connection
when they’re able to get a feel for the purpose of your brand and your goals. Make your mission statement public and let it guide all that you do, from marketing to communicating with customers. That statement is a way to give your business or brand a human touch. Customers love feeling like their investment of money (and even their time and attention) is a part of something bigger than simply giving your brand another sale.
Use your mission statement creatively
While it’s simple enough to put a mission statement on your website or marketing materials, there are better ways to integrate your guiding principles into the overall customer experience. If you want to truly make connections with new and existing customers alike, you should showcase your mission statement in creative ways.
Many brands are harnessing the immediacy and captivating power of brand story videos
and dynamic ads to communicate their mission statement and values. Sharing your mission statement in these ways makes a memorable impression on customers and helps them connect more with your brand as a whole.
It can be a challenge to communicate your brand’s story and mission statement. Spin Creative’s services are here to help. Say hello
to bring the mission of your business to life!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
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