Your brand’s story serves a number of purposes. First, it shares the purpose, values, goals and history behind your brand, giving the audience an inside look into what you’re all about. Effective brand storytelling also relates to viewers on a personal level, humanizing your brand instead of shielding your mission behind a corporate appearance. This gives customers a way to align their own values and goals with your brand’s.
Together, these things build authenticity and trust, which not only attracts and engages new customers but also solidifies long-term relationships with existing ones. When customers truly understand your brand and align with your values,
customer loyalty
is more common.
So, how do you share your story most effectively? Think about the mediums brands often use to tell stories. Articles or text posts can be informative, but they likely aren’t as eye-catching, and you might lose customer interest partway through. Photos are visually engaging, but they often lack a lot of context, and there’s only so much you can share through static imagery.
Video, however, pulls a combination of engaging elements together to create an experience for your brand’s story. It has the visual appeal of photos and the context and understanding of text, plus more elements like music, movement and special effects that make your story that much more powerful.
Video lets you show, not tell
One of the biggest benefits of using video to share your brand story is how imagery can be used to “prove” what you’re saying to the audience.
If you’re highlighting your
brand’s mission
and the work you do in your community, you can pair voiceover explanation with footage of your team’s work and impact. If you’re talking about the benefits of your products, you can actually show viewers the product in action. And, if you’re trying to humanize your brand and make it seem relatable, it’s much more authentic to show your actual staff in action.
While text and photo pairings can accomplish something similar, video uses controlled pacing, audio and powerful visuals to tell the story in an easily digestible, more emotional way. By pairing each of these elements to your brand’s look, feel and passion, you will create authentic, unique imagery that sticks.
Video is versatile
Another major benefit of sharing your brand’s story through video is the variety of places video can be shared today.
Television and digital advertisements are still very common, but your brand videos can also live on social media, within emails and on your website. By expanding the number of potential touchpoints a customer can have with your story, you increase the chances of them discovering and
resonating with what your brand
has to offer.
Are you ready to share your brand’s story with the world in a powerful, impactful way? The Spin Creative team can help.
Say hello!
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
