Social engagement not only improves the performance of your posts—it improves the relationship you have with consumers. Getting people to like, share and comment on your ads and content helps you build a community of people who are actively engaged with your brand. In turn, this increases brand recognition and loyalty.
These days, it’s not enough for brands to post content that people like and scroll post. You want to drum up discussions and share memorable content that keeps your followers coming back for more. Fortunately, thanks to the many social features available, there are plenty of creative ways to drive better engagement on your social posts and ads. Here are four ideas.
• Ask open-ended questions:
Posting an eye-catching photo or
funny video
will hold people’s attention, but it might not drive them to comment. Pair your posts with an open-ended question to start conversations in your comments—both between followers and with you!
• Create fun polls:
Social posts are great for hosting surveys and polls as well as fun games like mini quizzes or “would you rather.” You can make these polls random and fun, or you can tailor them to provide insight on customer needs and wants for your business. Story engagement also counts toward your overall social media engagement, so don’t
neglect these features!
• Host a giveaway:
Consumers love free things! Social media is the perfect place to host a giveaway. Have your followers enter by liking, sharing and commenting on a specific photo or video post. This can help get your posts in front of new eyes and increase your engagement across the board.
• Engage back:
Brands that engage back with their followers tend to build more trust within their social communities. People like when their favorite brands respond or give shout-outs. By responding to your follower’s comments and questions, you’ll encourage others to engage more, too.
Post the right content for the best results
Of course, strong social engagement starts with posting the right content for your audience. If your ads and posts aren’t resonating with your followers, they won’t want to engage at all.
It’s important to do plenty of research and make sure that you
understand your audience
and what they’re looking for from your brand. Check out the social media pages of similar businesses or speak directly to customers about their needs and wants. Fine-tuning your branding can also help narrow down on what kinds of posts you’ll share and which engagement tactics are best to use.
Take your social media content strategy further by incorporating elements that encourage engagement and help you build an online community. Spin Creative can help you with all aspects of social media advertising, including the development of a creative strategy. Say hello to learn more!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
