Leveraging Infotainment: Create Ads that Tell and Sell
Spin Creative • April 20, 2021
Facts are important to customers. They build trust and authenticate the solutions you offer. However, how you present those facts can make or break a sale.
Using facts and other concrete information in ads is often necessary to convey the gravity of a problem and introduce your solutions. This is especially true in B2B marketing. Unfortunately, facts and figures don’t grip consumers the same way stories do. This is why marketers should leverage “infotainment”—a compelling combination of information and entertainment—throughout their advertising.
What is infotainment?
The concept of infotainment combines the crucial information you want to present to customers and the engaging act of storytelling
and entertainment. Regardless of the medium—written, illustrated or video—infotainment involves entertaining while you teach or inform the viewer.
A big part of infotainment is making things visual. Rather than bore consumers with an endless stream of facts and figures, you can combine the information with an interesting story—using color, music, graphics and other engaging elements—and appeal to the humans behind the business. Formats like video instantly add an extra level of entertainment to your content that didn’t exist before.
This concept can be applied to any marketing format, particularly content marketing. However, it’s also useful in advertising.
Infotainment vs. information
The key differentiator of infotainment is its ability to both tell and sell. Facts tell, but entertainment sells. Buyers might not be interested in your products or services without concrete information to back up your claims. However, buyers are also overwhelmed with lots of information every day. Entertainment can help differentiate your brand. Together, the two can build trust and authority and increase memorability.
“Infotaining” is important in advertising for a few reasons. First and foremost, it allows you to present important information without overwhelming or losing the viewer. Consider a fact-packed document like a whitepaper compared to an eye-catching, 3-minute video ad. You can present the same facts and information in both, but one is more likely to hold the customer’s attention for longer.
Second, it develops a stronger customer connection. Entertainment allows you to appeal to emotions
and provoke intense feelings. These things are much more memorable than graphs and words on a page. Without the emotional connection and engagement, customers might not remember the information you’re trying to deliver, rendering your ads ineffective.
Lastly, infotainment allows you to convey more about your brand. Not all infotainment productions need to be funny or sad or cheerful. However, they should all represent your brand voice and style. It’s much easier to convey these things through entertaining stories than plain facts or information. The result is that viewers learn more about your brand and what you have to offer.
Is your brand interested in creating ads that inform, inspire and drive sales? The team at Spin Creative can help! Say hello
to learn more about putting your brand in motion.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
At Spin Creative, we believe the most effective product stories go beyond features—they tap into a clear, emotionally resonant narrative that connects with real people. That’s the lens we brought to our collaboration with Microsoft Viva, where our challenge was clear: create a high-impact video that visually captures how Copilot AI empowers people at work.
The end result? A fully 3D-animated brand film designed to wow audiences at executive keynotes, tradeshows, and enterprise events. But how we got there is just as important as what we delivered.
At Spin Creative, we’ve always believed that the power of brand storytelling lies in connecting emotionally with real people. But as artificial intelligence transforms industries at lightning speed, many marketing and creative leaders are asking the same question: What’s next for agencies like ours—and how do we continue to drive value in this new era? Here’s our point of view: AI is a powerful new tool—but not a replacement for insight, strategy, and human connection.
In 2025, digital marketing continues to be a dynamic force—shaped by shifting consumer behaviors, ever-changing platform algorithms, and increasing privacy regulations. For brands looking to maintain relevance and performance in a crowded space, staying ahead means being strategic, adaptive, and creative. At Spin Creative, we believe that clarity in brand storytelling, paired with a smart digital approach, can help brands rise above the noise.
A great video marketing campaign doesn’t start with creative—it starts with strategy. To make an impact, your brand needs more than a beautiful video; it needs a plan that aligns with your audience’s needs, your business goals, and the right distribution channels.