4 Signs You Need Help With Your Video Marketing Campaign
Spin Creative • January 29, 2020
A lot of brands try to save money on their advertising campaigns by doing as much by themselves as possible.
When it comes to video marketing, however, there are a lot more technical aspects to creating a great campaign, and even if you’re able to produce relatively good visual quality you still might not be getting the best results you could for your brand. With that in mind, here are a few signs that you could use some expert help for your video marketing campaign:
You’re not getting great numbers
When it comes to marketing success, it’s all about the numbers. Keep an eye on your click-through rates, numbers of total viewers and other metrics. If you’re simply not performing up to snuff and you’ve been putting a lot of effort into your marketing, you could probably use some outside assistance.
Lack of customization
Even if you have the technical knowledge of how to create a good brand video, there’s a lot of research that goes into determining how you can properly customize it for your audience, or specific subsets of your audience. You also need to be consistent with your messaging across all of your platforms, which can get complicated very quickly if you have an intricate marketing plan.
Viewers have no incentive to learn more
At the end of the day, one of the biggest reasons people engage in video marketing is to get viewers more interested about their company. If you’re not getting that greater level of interest from your customers, then you’re doing something wrong. You need to be providing some sort of value to your customers through your videos, your written content, your newsletters, your infographics and everything else you give them. Professionals can help you understand how to accomplish this.
Your videos lack a professional touch
Great video marketing is about more than sitting behind a high-quality camera and getting a few good shots. From the effects to the music to the lighting and the people in front of the camera, it’s an extremely complicated and in-depth process that you can’t really grasp the difficulty of until you’ve tried it for yourself.
Reach out and say hello
to the team at Spin Creative if you’re in need of assistance with your video marketing campaign!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
At Spin Creative, we believe the most effective product stories go beyond features—they tap into a clear, emotionally resonant narrative that connects with real people. That’s the lens we brought to our collaboration with Microsoft Viva, where our challenge was clear: create a high-impact video that visually captures how Copilot AI empowers people at work.
The end result? A fully 3D-animated brand film designed to wow audiences at executive keynotes, tradeshows, and enterprise events. But how we got there is just as important as what we delivered.
At Spin Creative, we’ve always believed that the power of brand storytelling lies in connecting emotionally with real people. But as artificial intelligence transforms industries at lightning speed, many marketing and creative leaders are asking the same question: What’s next for agencies like ours—and how do we continue to drive value in this new era? Here’s our point of view: AI is a powerful new tool—but not a replacement for insight, strategy, and human connection.
In 2025, digital marketing continues to be a dynamic force—shaped by shifting consumer behaviors, ever-changing platform algorithms, and increasing privacy regulations. For brands looking to maintain relevance and performance in a crowded space, staying ahead means being strategic, adaptive, and creative. At Spin Creative, we believe that clarity in brand storytelling, paired with a smart digital approach, can help brands rise above the noise.
A great video marketing campaign doesn’t start with creative—it starts with strategy. To make an impact, your brand needs more than a beautiful video; it needs a plan that aligns with your audience’s needs, your business goals, and the right distribution channels.