When it comes to video marketing, however, there are a lot more technical aspects to creating a great campaign, and even if you’re able to produce relatively good visual quality you still might not be getting the best results you could for your brand. With that in mind, here are a few signs that you could use some expert help for your video marketing campaign:
You’re not getting great numbers
When it comes to marketing success, it’s all about the numbers. Keep an eye on your click-through rates, numbers of total viewers and other metrics. If you’re simply not performing up to snuff and you’ve been putting a lot of effort into your marketing, you could probably use some outside assistance.
Lack of customization
Even if you have the technical knowledge of how to create a good brand video, there’s a lot of research that goes into determining how you can properly customize it for your audience, or specific subsets of your audience. You also need to be consistent with your messaging across all of your platforms, which can get complicated very quickly if you have an intricate marketing plan.
Viewers have no incentive to learn more
At the end of the day, one of the biggest reasons people engage in video marketing is to get viewers more interested about their company. If you’re not getting that greater level of interest from your customers, then you’re doing something wrong. You need to be providing some sort of value to your customers through your videos, your written content, your newsletters, your infographics and everything else you give them. Professionals can help you understand how to accomplish this.
Your videos lack a professional touch
Great video marketing is about more than sitting behind a high-quality camera and getting a few good shots. From the effects to the music to the lighting and the people in front of the camera, it’s an extremely complicated and in-depth process that you can’t really grasp the difficulty of until you’ve tried it for yourself.
Reach out and
say hello
to the team at Spin Creative if you’re in need of assistance with your video marketing campaign!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
