Tools to Add to Your Video Marketing Arsenal
Spin Creative • February 1, 2020
As video marketing continues to evolve and become more prevalent in today’s advertising world, there continue to be a variety of new tools and tricks made available for the use of companies looking to get the word out about their brand.
Everybody knows about YouTube and about the importance of using social networks, but here are a few tools that you might not be as familiar with:
• Powtoon:
This tool allows you to create your own animated videos that you can either use for product demonstrations or other informational clips. It’s got an easy-to-use interface and will hold your hand through the process of creating the video. It’s free to use, but will include a watermark when exported unless you pay a small fee.
• Wideo:
Wideo is a great tool for bringing pre-created logos and graphics into a video that you’ve been working on, adding an extremely professional element to your marketing spots. It’s a great opportunity to create some brand consistency across all of your videos.
• Stupleflix:
This app allows you to take a large chunk or your online content, videos and more all into one place so that you can create some neat slideshows and videos with added audio effects.
• Google’s Playbook for Brands:
This isn’t an app or an actual video creation tool like some of our other suggestions, but it’s a free set of strategies and recommendations that will help you to get the most out of your video marketing, especially in regard to optimizing your content for Google searches. It’s highly recommended for SEO and general marketing purposes.
• Wistia:
One of the most important parts of any successful video marketing plan is the way that you measure your success. Wistia gives you the ability to track your analytics, showing where your customers stopped watching or skipped forward, what parts of videos they rewatched and a whole lot more information. It’s definitely an extremely useful tool that you should consider when running your own video marketing program.
These are only a few suggestions for tools that you can use to add some beef to your video marketing scheme. For more information and tips, say hello
and we’ll be happy to help you get your video marketing campaign up and running.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
At Spin Creative, we believe the most effective product stories go beyond features—they tap into a clear, emotionally resonant narrative that connects with real people. That’s the lens we brought to our collaboration with Microsoft Viva, where our challenge was clear: create a high-impact video that visually captures how Copilot AI empowers people at work.
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At Spin Creative, we’ve always believed that the power of brand storytelling lies in connecting emotionally with real people. But as artificial intelligence transforms industries at lightning speed, many marketing and creative leaders are asking the same question: What’s next for agencies like ours—and how do we continue to drive value in this new era? Here’s our point of view: AI is a powerful new tool—but not a replacement for insight, strategy, and human connection.
In 2025, digital marketing continues to be a dynamic force—shaped by shifting consumer behaviors, ever-changing platform algorithms, and increasing privacy regulations. For brands looking to maintain relevance and performance in a crowded space, staying ahead means being strategic, adaptive, and creative. At Spin Creative, we believe that clarity in brand storytelling, paired with a smart digital approach, can help brands rise above the noise.
A great video marketing campaign doesn’t start with creative—it starts with strategy. To make an impact, your brand needs more than a beautiful video; it needs a plan that aligns with your audience’s needs, your business goals, and the right distribution channels.