4 Ways Marketing Retainers Save You Time
Spin Creative • December 26, 2020
Hiring a creative agency on retainer can provide your brand with a number of benefits—namely cost savings and high-quality marketing services. But one other benefit this marketing move can offer is largely underrated: savings in time.
Time is something all of us wish we had more of. For marketers, it can feel like there just aren’t enough hours in the day to complete all the projects or campaign efforts you’d like to. Additionally, there are lots of things you’re probably doing on a daily or weekly basis that are wasting your time. What if you could optimize your time while still completing a successful and effective marketing plan? By working with a creative agency on retainer, you can. Here’s how.
Save time on content creation
The most obvious time savings a creative partner on retainer can offer is the time spent generating creative content. For some brands, this can be huge! If your in-house marketing team is small, you can multiply your marketing efforts
without burying your staff in projects by enlisting the help of a creative agency.
The specifics of your marketing retainer will differ based on who you work with and what services you require, but many creative partners offer a diverse range of services that cover the gamut of a brand’s potential marketing needs. Leaving these tasks in a partner’s hands allows you to spend more time doing what you do best internally.
Save time on tracking metrics
One underrated aspect of running a marketing campaign is the time spent collecting, sorting and analyzing data. In order to verify the success of your campaign and adjust things for better performance, you’ll need to put time and energy into metric tracking after the content goes live.
Many creative partners will be able to take this off your plate as part of your retainer. While you’ll still be responsible for analyzing it according to your larger marketing goals, the creative agency you work with might be able to set up metric tracking and monitor those for you over time to inform their content creation, ensuring your campaign achieves what it was intended to.
Save time vetting creative partners
Every time you hire a new creative partner—whether it’s an agency on retainer or a freelancer—you’ll need to spend time researching and evaluating their costs, skills, services and experience. Vetting reliable partners takes a lot of time—and rightfully so, since you want to get the best quality! However, if you’re bringing on a new creative partner every time you need a project completed, you’re wasting a lot of time restarting this process.
Hiring a creative agency on retainer stops this ongoing problem. After the initial vetting process, you’ll enter into a long-term agreement with the company to cover services over time. With a reliable partner ready to handle new projects, you won’t need to renew your search month after month.
Save time bring people up to speed
The time it takes to work with a creative partner doesn’t stop once you’ve hired them, either. Even more time is required to bring partners up to speed on your brand initiatives, marketing goals and plans for the future. Once those are discussed, you’ll also need to spend time ensuring the content you’re receiving is consistent.
Less time is required in this area when you work with an agency on retainer. You won’t need to bring them up to speed over and over. They’ll develop a solid understanding of your brand
and goals and work with you to create consistent and effective content over time.
In the business world, time is money. Saving time by hiring a creative partner on retainer can be a boon for your brand and help you achieve the marketing goals you’ve laid out. Want to learn more about marketing retainers? Say hello!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
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