How Retainers Let You Multiply Your Marketing (Almost) Overnight
Spin Creative • September 7, 2020
Sometimes, brands will come across an opportunity to capitalize on a major marketing push with the potential to greatly improve awareness and sales. But what do you do if your marketing team doesn’t have the bandwidth to push full steam ahead?
This is a challenge many brands face at least once as they grow. When opportunity strikes, companies want to be able to multiply their marketing efforts and take advantage of the exposure, but they lack the personnel, equipment and time to move forward. However, working with a creative agency on retainer might grant your brand that opportunity after all!
With their flexibility, scalability and range of potential services, many creative agencies give brands the unique opportunity to ramp up their marketing efforts
more quickly and efficiently than if they were to do it in house.
Cut down the hiring process
One of the biggest obstacles to marketing plan scale-ups is not skills—it’s time. Many marketing managers and their small staffs simply don’t have the bandwidth to expand their marketing plans without extra help. Even if hiring is in the budget, though, the hiring and onboarding processes take time that brands might not have to waste.
Hiring a creative agency on retainer
doesn’t happen overnight, but the process is generally faster than the process for building an entire in-house marketing team. And, once the contracts are signed, creative agencies have the skills and equipment needed to get to work right away.
Fast-track strategic planning
Expanding a marketing plan also takes a lot of consideration and planning. This process can be cumbersome without the right people involved or when attempting to build new content types and campaigns. Marketing teams could spend weeks formulating plans before being ready to press “go,” even if the brand has a marketing plan in place at the time.
The industry expertise that a marketing retainer can offer might also help to speed up this process. Working with a long-term partner can bring more creative heads to the table for a more efficient planning process, complete with insider knowledge that can make your campaigns great.
Capitalize on marketing when the time is right
Scaling up your marketing efforts with a creative partner is often easier if you have an existing relationship, but it’s completely possible to take advantage of the rapid expansion with a new partnership, too. Once you’ve taken the time to identify an agency and discuss the details
of your arrangement, you can feel secure knowing your brand has a long-term partner you can rely on to build and expand your marketing content over time.
Hiring a creative agency on retainer allows you to unlock the benefits of a large-scale marketing plan in a short period of time, so your company is able to take advantage of the best opportunities in the market.
Does your brand need a creative partner for monthly marketing retainer services? Spin Creative can help. Say hello
to learn more!
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Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
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