How Retainers Let You Multiply Your Marketing (Almost) Overnight
Spin Creative • September 7, 2020
Sometimes, brands will come across an opportunity to capitalize on a major marketing push with the potential to greatly improve awareness and sales. But what do you do if your marketing team doesn’t have the bandwidth to push full steam ahead?
This is a challenge many brands face at least once as they grow. When opportunity strikes, companies want to be able to multiply their marketing efforts and take advantage of the exposure, but they lack the personnel, equipment and time to move forward. However, working with a creative agency on retainer might grant your brand that opportunity after all!
With their flexibility, scalability and range of potential services, many creative agencies give brands the unique opportunity to ramp up their marketing efforts
more quickly and efficiently than if they were to do it in house.
Cut down the hiring process
One of the biggest obstacles to marketing plan scale-ups is not skills—it’s time. Many marketing managers and their small staffs simply don’t have the bandwidth to expand their marketing plans without extra help. Even if hiring is in the budget, though, the hiring and onboarding processes take time that brands might not have to waste.
Hiring a creative agency on retainer
doesn’t happen overnight, but the process is generally faster than the process for building an entire in-house marketing team. And, once the contracts are signed, creative agencies have the skills and equipment needed to get to work right away.
Fast-track strategic planning
Expanding a marketing plan also takes a lot of consideration and planning. This process can be cumbersome without the right people involved or when attempting to build new content types and campaigns. Marketing teams could spend weeks formulating plans before being ready to press “go,” even if the brand has a marketing plan in place at the time.
The industry expertise that a marketing retainer can offer might also help to speed up this process. Working with a long-term partner can bring more creative heads to the table for a more efficient planning process, complete with insider knowledge that can make your campaigns great.
Capitalize on marketing when the time is right
Scaling up your marketing efforts with a creative partner is often easier if you have an existing relationship, but it’s completely possible to take advantage of the rapid expansion with a new partnership, too. Once you’ve taken the time to identify an agency and discuss the details
of your arrangement, you can feel secure knowing your brand has a long-term partner you can rely on to build and expand your marketing content over time.
Hiring a creative agency on retainer allows you to unlock the benefits of a large-scale marketing plan in a short period of time, so your company is able to take advantage of the best opportunities in the market.
Does your brand need a creative partner for monthly marketing retainer services? Spin Creative can help. Say hello
to learn more!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
At Spin Creative, we believe the most effective product stories go beyond features—they tap into a clear, emotionally resonant narrative that connects with real people. That’s the lens we brought to our collaboration with Microsoft Viva, where our challenge was clear: create a high-impact video that visually captures how Copilot AI empowers people at work.
The end result? A fully 3D-animated brand film designed to wow audiences at executive keynotes, tradeshows, and enterprise events. But how we got there is just as important as what we delivered.
At Spin Creative, we’ve always believed that the power of brand storytelling lies in connecting emotionally with real people. But as artificial intelligence transforms industries at lightning speed, many marketing and creative leaders are asking the same question: What’s next for agencies like ours—and how do we continue to drive value in this new era? Here’s our point of view: AI is a powerful new tool—but not a replacement for insight, strategy, and human connection.
In 2025, digital marketing continues to be a dynamic force—shaped by shifting consumer behaviors, ever-changing platform algorithms, and increasing privacy regulations. For brands looking to maintain relevance and performance in a crowded space, staying ahead means being strategic, adaptive, and creative. At Spin Creative, we believe that clarity in brand storytelling, paired with a smart digital approach, can help brands rise above the noise.
A great video marketing campaign doesn’t start with creative—it starts with strategy. To make an impact, your brand needs more than a beautiful video; it needs a plan that aligns with your audience’s needs, your business goals, and the right distribution channels.