4 Ways to Promote Your YouTube Videos Through Other Marketing Channels

Spin Creative • March 16, 2023

While YouTube is a massive search engine—and its algorithm can help you get eyes on your content—how can you be sure the right audience can find your videos directly? 

YouTube user interface illustration

Cross-promoting your YouTube content on other channels ensures that the right people are consuming your content and taking the actions you want them to take. 


The most successful brands don’t just upload content to YouTube and hope that it does well—they need to do their own video promotion, too. Here are four foolproof ways to cross-promote your YouTube videos on other marketing channels.


1.    Cross-post on your social channels.


Brands need to take advantage of the many social media platforms that accommodate video. While your priorities will depend on the platforms you use the most—and where your audience is most likely to engage with your video content—you should share your YouTube videos on at least one platform to broaden your reach. Here are some ideas to get you started:


Sharing your full-length video on popular platforms like Facebook, Instagram or LinkedIn.

Sharing an important snippet of your video on TikTok or Instagram Reels.

Sharing a Facebook or Instagram story that links to the YouTube video itself.


2.    Get tagging.


While you’re leveraging your social media presence to promote your YouTube channel and the content it contains, start tagging any parties you think would be interested in promoting the video personally. Consider tagging any crew members who worked on your video, your production company partner or even other brands whose products are featured in your content. 


Each of these parties has their own incentive to help the video succeed, so tag them as soon as your video is live and sharable—you’ll be surprised at how much a few simple mentions can improve the reach of your content.


3.    Embed links to your content in blog posts.


An effective, organic way to promote your YouTube content is by pairing it to a high-quality, relevant blog post. If your brand already posts blogs, find a few that align with the message of your YouTube video to create a natural link. Not only is this a great way to direct your target audience to your YouTube channel, but it’s also helpful for your brand’s SEO (search engine optimization) efforts.


4.    Link video in emails.


Does your brand send out an email newsletter or other forms of outreach? While most email platforms don’t support embedded video in emails themselves, you can work around this by taking a still image from your video, editing a play button over it, and making the whole thing clickable with a link to the actual YouTube video.


Get more traction on your YouTube channel


Getting more eyes on your content involves plenty of moving parts but aligning your next video promotion across several popular marketing channels is the best way to succeed. Of course, it all starts with creating compelling content that attracts and holds the attention of your audience. Need help with your video marketing strategy? Say hello to Spin Creative and start making high-quality video that connects with your target market and pushes your brand forward.



About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.

Purple colored abstract 3D objects with texture from the Microsoft 3D Copilot in Viva Sizzle Video

Designing a 3D Brand Universe for Microsoft Viva + Copilot

By Spin Creative • June 11, 2025
At Spin Creative, we believe the most effective product stories go beyond features—they tap into a clear, emotionally resonant narrative that connects with real people. That’s the lens we brought to our collaboration with Microsoft Viva, where our challenge was clear: create a high-impact video that visually captures how Copilot AI empowers people at work. The end result? A fully 3D-animated brand film designed to wow audiences at executive keynotes, tradeshows, and enterprise events. But how we got there is just as important as what we delivered.
A close up of a person 's face with sun shining behind with a blurry background.

Why Strategy, Storytelling, and Human Insight Still Win in the Age of AI

By Spin Creative • May 30, 2025
At Spin Creative, we’ve always believed that the power of brand storytelling lies in connecting emotionally with real people. But as artificial intelligence transforms industries at lightning speed, many marketing and creative leaders are asking the same question: What’s next for agencies like ours—and how do we continue to drive value in this new era? Here’s our point of view: AI is a powerful new tool—but not a replacement for insight, strategy, and human connection.
A neon sign that says market on it

Navigating the Evolving Landscape of Digital Marketing in 2025

By Spin Creative • March 30, 2025
In 2025, digital marketing continues to be a dynamic force—shaped by shifting consumer behaviors, ever-changing platform algorithms, and increasing privacy regulations. For brands looking to maintain relevance and performance in a crowded space, staying ahead means being strategic, adaptive, and creative. At Spin Creative, we believe that clarity in brand storytelling, paired with a smart digital approach, can help brands rise above the noise.
A black and white photo of lenses and filmmaking accessories in a production case.

How to Build a Winning Video Strategy Using the 4 Pillars of Digital Communications Planning

By Spin Creative • February 8, 2025
A great video marketing campaign doesn’t start with creative—it starts with strategy. To make an impact, your brand needs more than a beautiful video; it needs a plan that aligns with your audience’s needs, your business goals, and the right distribution channels.
Show More