4 Ways to Promote Your YouTube Videos Through Other Marketing Channels
While YouTube is a massive search engine—and its algorithm can help you get eyes on your content—how can you be sure the right audience can find your videos directly?
Cross-promoting your YouTube content on other channels ensures that the right people are consuming your content and taking the actions you want them to take.
The most successful brands don’t just upload content to YouTube and hope that it does well—they need to do their own video promotion, too. Here are four foolproof ways to cross-promote your YouTube videos on other marketing channels.
1. Cross-post on your social channels.
Brands need to take advantage of the many social media platforms that accommodate video. While your priorities will depend on the platforms you use the most—and where your audience is most likely to engage with your video content—you should share your YouTube videos on at least one platform to broaden your reach. Here are some ideas to get you started:
Sharing your full-length video on popular platforms like Facebook, Instagram or LinkedIn.
Sharing an important snippet of your video on TikTok or Instagram Reels.
Sharing a Facebook or Instagram story that links to the YouTube video itself.
2. Get tagging.
While you’re leveraging your social media presence to promote your YouTube channel and the content it contains, start tagging any parties you think would be interested in promoting the video personally. Consider tagging any crew members who worked on your video, your production company partner or even other brands whose products are featured in your content.
Each of these parties has their own incentive to help the video succeed, so tag them as soon as your video is live and sharable—you’ll be surprised at how much a few simple mentions can improve the reach of your content.
3. Embed links to your content in blog posts.
An effective, organic way to promote your YouTube content is by pairing it to a high-quality, relevant blog post. If your brand already posts blogs, find a few that align with the message of your YouTube video to create a natural link. Not only is this a great way to direct your target audience to your YouTube channel, but it’s also helpful for your brand’s SEO (search engine optimization) efforts.
4. Link video in emails.
Does your brand send out an email newsletter or other forms of outreach? While most email platforms don’t support embedded video in emails themselves, you can work around this by taking a still image from your video, editing a play button over it, and making the whole thing clickable with a link to the actual YouTube video.
Get more traction on your YouTube channel
Getting more eyes on your content involves plenty of moving parts but aligning your next video promotion across several popular marketing channels is the best way to succeed. Of course, it all starts with creating compelling content that attracts and holds the attention of your audience. Need help with your video marketing strategy? Say hello to Spin Creative and start making high-quality video that connects with your target market and pushes your brand forward.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
