Promotional videos, or promo videos, are made to spread the word about specific events, marketing initiatives, sales and so much more. They’re similar in tone and style to teaser videos, helping brands grab the attention of their audience and draw them in to learn more. Read on to learn why good promo videos are so effective, as well as tips for creating a perfect one.
Why should brands make promo videos?
Promo videos are excellent tools for attracting new visitors and building awareness online for upcoming promotions and events. For viewers who are brand-new to your brand, promo videos are a great way to introduce them to your products and services by attracting their interest with the current promotion you’re running.
For those already familiar with your brand, promo videos provide a great way to keep them engaged. Your promo video can draw them back in and give them yet another reason to consider making a purchase from your brand. For example, maybe potential customers on your site are on the fence about investing in your product or service. By sharing an effective promo video with them, you can give them a big nudge in the right direction to say yes to your product by providing additional value.
Steps to make a great promo video
While the concept of a promo video seems simple, there are certain key elements you should include to send the right message to your customers. Remember to stay focused and keep things short and sweet and think of a promo video as an attention-grabbing trailer. Here’s a step-by-step guide to creating the perfect promo video:
1. Create a killer script.
Your promo video should ideally run for 30 seconds or less. Write a script that focuses on your main point and includes keywords that relate to your sale or event.
2. Make a storyboard. Every great promo video needs high-quality visual aids, like graphics or title cards. Plan your visuals with a storyboard. Even if you’re simply promoting new products in a montage format, plan out all the visuals you want to feature. Remember, it’s always a wise idea to use visual titles—they help keep the viewer focused on the important things you want them to remember, like sale dates, event locations, etc.
3. Create and edit footage.
Using your script and storyboard as your guide, record the clips you’ll use in your video. Once you have your audio and video clips in place, connect them during the editing process.
4. Share on social.
Promotional videos are especially useful for time-sensitive promotions, so you’ll want to use the videos you create several times over. Create multiple versions of your promo videos for various social channels. By creating several alternate edits, you can ensure your feeds won’t get too repetitive.
Need help creating an effective promo video?
Creating a promotional video may seem like a straightforward process, but many brands find that get it right isn’t always so easy. A high-quality promo video can bring in new clients—and big bucks—for brands of all sizes, so effective video content can provide an excellent return on your investment.
Need help creating the perfect promo video for your brand? Say hello to Spin Creative. As branding and video marketing experts, we’ll help you send the right message to ensure your next promo, and your brand, are poised for success.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
