Animated video is a powerful tool that brands can—and should—harness as part of their video marketing strategy. Although animation can play a role in all kinds of videos, including live-action ones, fully animated videos are simple, easy to produce and offer a range of benefits for your brand and the consumer. Still not convinced? Here are five major benefits of producing all-animated marketing videos.
1: Produce memorable visuals
Because video marketing is all about making an impact through powerful visuals, it’s hard to compete with the creative visual style animation can offer. Better yet, visuals can tell a stronger story than words can in a fraction of the time. Animation is a compelling medium that is eye-catching, engaging and illustrative when telling stories.
Using engaging animations can help your viewers retain information about your product or brand more than text and voiceover alone can. Rather than tell your audience important information or statistics, you can show them through fluid animations and design.
2: Bring complex ideas to life
Animation is often used to create explainer or product videos because of its unique ability to distill complex concepts into easily accessible ideas. It’s not easy to convey an abstract thought using live footage, but animation can tackle it with ease! This helps your audience understand what your company or product really does and builds a foundation of trust and recognition that moves them closer to conversion.
Very large or very small concepts are also ideal for animated videos. Using illustration, you can “zoom in” or out to complete your story. There’s no need to confine your ideas to what’s realistically obtainable in the real world. With animation, your imagination is the limit!
3: Create cost-effective video
Shooting a live-action marketing video
comes at a cost. You’ll need to hire actors, source locations, pay your crew, buy equipment and more—and that’s all before post-production. While this is worth it in some cases, not everyone can afford the cost of high-quality video production.
Animated video is a more cost-effective solution. It doesn’t require actors, locations, crews or expensive equipment. Everything is handled in house or by your creative partner. Animation is also more flexible to meet budgetary needs. You can opt for a simpler, motion-graphic style video or a complex animated video with lots of characters and illustrations.
Finally, animated video stays fresher for longer, meaning you might be able to save money by not creating new videos to replaced outdated ones.
4: Manage video production more easily
Shooting a live-action video requires a number of production considerations and potential hurdles, including weather, actors, props and more. Dealing with issues while you’re trying to film can extend the length of your shoot and cost you more money.
When making an animated video, you don’t have to manage these external factors, and the process can operate much more smoothly. Your animation team can handle most of the process from start to finish and add any extras, like
voiceover narration, after with ease.
5: Harness a unique style
Video is an extremely popular marketing medium, meaning there are tons of videos to be seen in the world. Animation can help your brand cut through the noise and make your videos
stand out from the crowd. The colors, visual movements and approachable tone can appeal to a wider audience and become more memorable than a live-action video might.
And, if you harness a truly unique art style, it can become synonymous with your brand to the point of viewers recognizing the imagery, even without seeing a name or logo.
Animated videos are useful additions to almost every company’s marketing campaign.
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About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
