Narration has the power to improve the feel and impact of a brand video. However, it must be done correctly for the best results. When deciding what audio should accompany your next video campaign, consider how professional narration can take it from good to great.
Narration vs. music and text
Aside from the visuals you show in your brand video, think about the options you have to convey messaging. You could have silence and written text, which is only appropriate for certain styles of video. You could have text and background music, which many short and simple videos choose. Or, you could combine music with professional narration to both show and say what you’re trying to convey.
The reason professional narration is so important is because it adds a human element to your videos, makes them easier to follow and engages the audience in an additional way. Viewers will be looking at the visuals, hearing the music and processing the narration simultaneously. This helps to hold their attention.
Narration can also make your video easier to understand by clearly stating your message. Voiceover can be simpler for viewers to follow and absorb the messages without distracting from the visuals like text might. It also gives you an opportunity to highlight important features, benefits or pieces of information that are not easily portrayed through visuals or text. This is particularly important in certain
types of videos
like explainer videos.
Finally, professional narration adds a human element to your video that music and text just can’t. This human-to-human connection makes your message more emphatic and can drive the
emotions you’re trying to convey
home—whether that’s happiness, confidence, sadness or hope. Although music can drive emotion, as well, a combination of music and words will be much more powerful.
How to use narration effectively
Although narration is an essential tool in creating powerful brand videos, it needs to be executed properly in order to be effective. Poor narration can actually turn viewers off from your video, rather than make them more interested!
Here are some essential tips for including narration in your videos:
• Have clear audio:
Clear audio is a must when working with narration. Make sure you use high-quality recording equipment and that the speaker uses a clear voice and enunciates, so viewers can understand everything they are saying.
• Pick the right voice:
Not every voice is appropriate for your brand video. Hiring a professional narrator for your campaign might involve a laborious process. This is extremely important! You want to make sure that the speaker is clear, uses a tone that matches your brand and can connect with your target audiences.
• Choose powerful language:
What your narrator says is just as important as how they say it. Pay close attention to your
voiceover script
and use clear, concise and powerful language that portrays the exact message and emotions you want to send.
Creating a powerful brand video requires the coordination of many pieces, including visual, graphics, text and voiceover narration. Hiring a professional video production company can help.
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to learn more!
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
