One problem many marketers run into while planning social media campaigns is the time required to come up with ideas for new and exciting content. If you’re feeling uninspired or fresh out of ideas, you could quickly get stuck!
Luckily, there are few easy ways to cut back on the amount of time you have to spend on coming up with social media content ideas. Here are a few of our favorites.
1. Repurpose existing content:
One of the simplest ways to create new social media content is to tap into the wealth of other content your brand has available. Does your brand produce regular blog posts, videos or podcasts? Each of these sources are goldmines for content “bites,”
perfect for repurposing
on social media. Trim video clips, capture stills or GIFs and pull thought-provoking quotes to share. As a bonus, you can link back to this content to help it get more views!
2. Keep a content brainstorm list:
Sometimes, inspiration strikes at the strangest times—and usually not when you’re struggling to come up with ideas. Start a “content ideas” list that you jot notes onto any time you think of a new idea for your social posts. This way, you’ll always have a running list to turn to when you’re strapped for concepts.
3. Expand on a content umbrella:
Many brands focus on a few key concepts or interests, but these are generally pretty broad. There are a large number of more specific ideas under a given topic umbrella that you can zoom in on—especially when it comes to short social posts. Start by brainstorming a few “umbrella topics,” then dive into the specific ideas that fit under each one. For example, an event planning business might offer wedding services. Under the wedding umbrella, you could create content related to wedding trends, DIYs, venue spotlights, tips and tricks and much more. Keywords and FAQs are great sources of inspiration here.
4. Use a social media calendar:
Social media calendars
help you plan out your social posts and see what you’re posting and when at a glance. Aside from helping you stay organized, one of the benefits of a social media calendar is helping you identify gaps in your content and see what types of content you’re posting most often. Monitoring these things can help you recognize when one type of content or campaign needs a little more attention.
5. Work with a creative partner:
Some brands just don’t have the time required to consistently create and publish high-quality social media content. In this case, in-house social media might not be the answer.
Working with a creative partner
allows you to execute a social media strategy without requiring more in-house resources.
Saving time on coming up with social media content ideas allows you to spend more time creating that content and bolstering your other marketing efforts. Need help with your social media campaigns?
Say hello!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
