5 Tips for Boosting Your Video Conversion Rate

With people spending more and more time watching videos online, the use of video marketing has become absolutely essential for brands looking to expand their audience—but creating engaging video content is only half the battle. 

The ultimate goal is to convert the audience (viewers) into customers—that’s where conversion rate comes into play. Let’s discuss five tips for boosting your video conversion rate.

1.    Optimize video placement and format

The placement of your video and the format are key to the success of your video content. Your video should be placed prominently on the landing page, product pages and where the audience is most likely to take the desired action. The format of the video should be appropriately optimized for the platform. For example, long-form videos with in-depth content might be best placed on YouTube, while short-form videos of up to 15 seconds work better on Instagram.

2.    Add a clear call to action

One of the best ways to ensure a successful conversion is to include a clear and concise call to action (CTA). The CTA should appear in the video and, if possible, also in the video description. Use words that motivate the audience to take the desired action, such as “Buy Now”, “Visit Our Website”, or “Subscribe to our channel”.

3.    Optimize your video thumbnails

Optimizing your video thumbnail can lead to more clicks and ultimately lead to higher conversion rates. The thumbnail should be a clear representation of the video’s content, eye-catching, and high-quality. A relevant and enticing thumbnail will motivate the audience to click on the video and potentially increase your conversion rate.

4.    Use video analytics and testing

Use video analytics and testing to track your video engagement, placement and conversions. These tools help you identify weakness in your video campaigns and help you adjust them to optimize success. Use analytic tools such as YouTube Analytics, Google Analytics or Vimeo Analyics. These tools will help you identify the best performing videos, audience, channels and much more.

5.    Include emotional triggers in your video

In order to capture the audience's attention and make them take the desired action, it is important to include emotional triggers in your video. These triggers make the video memorable and inspire viewers to engage emotionally with your brand. Include shared values, problem/solution scenarios, happy endings, and relatable situations.

Create compelling video content that gets results

Boosting your video conversion rate is no easy feat. It requires strategic planning, creative execution, and a solid understanding of your audience. Remember, video marketing is an ongoing process, so don't be afraid to test and experiment with your content. If you need help creating compelling video content that gets results, say hello to Spin Creative. We’re the video production agency that can bring your vision to life.

About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.