People with short attention spans prefer consuming content in the form of short videos, making it essential for businesses to adopt this medium for marketing effectively.
Simply creating short-form video content isn't enough; it's important to maximize the potential of each video to reach your audience effectively. Read on to learn all about the 6 powerful ways to get more from your short-form video content.
1.
Do your research
Understanding your audience and what type of content they consume is essential for creating successful short-form videos. Research your target audience's interests, preferred platforms, and watch habits before creating your content. Use this information to craft videos that appeal to your audience and are share-worthy, leading to increased engagement.
2.
Experiment frequently
Varying your video content ensures your audience remains engaged. Experiment with different styles of content, such as tutorials, behind-the-scenes footage, and interviews, to keep your viewers interested. Not all experiments will be a hit, but constant tweaking and refining your approach will undoubtedly bring an increase in views and engagement.
3.
Schedule your videos
Posting videos consistently and at the right time can help you stay in your audience's minds. Scheduling your videos makes it more convenient for your target audience to know when to expect new content from you. This is particularly important if you're distributing your videos on a variety of social media platforms.
4.
Create the perfect mix of content
Don't underestimate the power of a good mix of video content. Combining various formats, such as interviews, how-to's and Q&A's, can help your audience remain engaged while also allowing you to offer diverse content. Add in call-to-actions or special promotions to further encourage viewers to engage with your content.
5.
Rely On Your Community
Spotlighting user-generated content has become essential for brands that want to increase engagement and customer loyalty. By showcasing user-generated content, you can build a stronger relationship with your audience while also showcasing your products or services. Encourage your followers to share their videos and highlight the best ones on your channels.
6.
Humanize your brand
In a world where consumers are seeking authenticity and transparency from brands, humanizing your content can give you a competitive edge. Whether you have a team of employees or a headquarters, taking your audience behind the scenes can connect them with your brand on a deeper level.
Consider creating short-form videos that feature key members of your team or showcase your headquarters’ unique culture. These videos provide insights into your company culture and values, humanizing your brand and making it more relatable and approachable.
Increase your views and engagement with compelling short-form content
Short-form video is helping brands engage with their audience in all-new ways, but it’s not enough to simply publish content—you need to make sure your videos are seen and appreciated. Need help getting creative and making videos that pique your audience’s interest? Say hello to Spin Creative. We’ll help you maximize the impact of your video content to push your brand further!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
