. If you want to reach your target audience, it’s essential that you make your social media posts accessible to everyone. In this blog post, we’ll discuss what accessibility is as it relates to social media and how brands can build accessibility into their social media strategy.
What is Social Media Accessibility?
Social media accessibility is the practice of designing and developing social media content and posts that provide a smooth, inclusive experience for everyone. Without accessibility, you risk alienating your audience. For example, if someone with a disability can’t access the content on your page, they may not be able to get the information they need or engage with your brand in any meaningful way.
How Can Brands Build Accessibility Into Their Social Media Strategy?
There are several ways to make sure that your social media posts are accessible for everyone. Here are some best practices:
1. Use images with alternative text (alt text).
Alt text allows people with vision impairments to “read” an image by having its contents described aloud by a screen reader or other assistive technology device. This gives them access to the same information as someone who can view images normally.
2. Add captions and subtitles to videos.
This will help anyone who has difficulty hearing or understanding spoken language to access audio-visual content on your page without relying on sound or subtitles provided by third-party applications or tools such as YouTube's automatic captioning feature.
3. Prioritize legibility.
Make sure fonts are legible and colors have enough contrast between them so that people who are colorblind can still read them easily. You should also keep font sizes large enough so they're easy to read even when viewing from mobile devices or smaller screens.
4. Be conscious of how you use language in posts and descriptions.
Make sure your written content is not overly technical or jargon-heavy which could confuse people with cognitive disabilities such as dyslexia who may find it difficult to understand complex words and concepts quickly.
5. Provide actionable links. Include links within each post that redirects readers back to where they need more information about a topic discussed in the post, ensuring those who do not understand something immediately can gain clarity by following the link provided before continuing through their journey on your page/website etc.
Accessibility is non-negotiable for today’s brands
By following these best practices, you can ensure that everyone has an equal opportunity to access the content on your page, regardless of any limitations they may have—which means greater engagement rates and a larger customer base for you! Accessibility may take some extra time and effort, but it's well worth it.
Want to create an inclusive environment for all users on your page—and reap the rewards that come along with it? Say hello to Spin Creative and start improving accessibility across your social channels.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
