Even if you’re posting great content, it won’t do much good if no one is interacting with it. That’s why understanding Instagram engagement and taking active steps to improve it are essential for any small business. Read on to learn about the top five actionable tips you can use to boost your Instagram engagement rate.
1. Respond to Comments and Questions
When customers comment on or ask questions about your posts, they’re giving you an opportunity to engage with them directly. Make sure you respond promptly and politely, thanking them for their interest in your products or services. Showing gratitude will make them feel appreciated and more likely to interact with you in the future.
2. Copy Your Top-Performing Posts
Look at your analytics and identify which of your posts have done exceptionally well in terms of engagement rate. Once you have that information, consider making similar types of posts featuring other content that might be just as successful. This is a great way to get repeat engagement from people who have interacted with your top-performing post in the past.
3. Cross-Post Across Social Channels
Posting content across multiple social media channels is an easy way to increase reach and gain more followers on each platform. So, when possible, share relevant content from one channel (like Instagram) on another (such as Twitter). This will introduce new potential customers to your brand and give them an incentive to follow you on multiple platforms.
4. Create More Short-Form Video Content
Video is becoming increasingly popular on Instagram, so incorporating some short videos into your content mix can help boost engagement rates significantly! If video isn’t quite within your skill set yet, start out by experimenting with simple techniques like stop motion animation or slideshows of still images set to music—these are both great ways to capture viewers’ attention without requiring too much technical know-how!
5. Give Sneak Peeks and Hints About New Releases/Sales/Promotions
People love being “in the know” when it comes to new releases from their favorite brands! Giving sneak peeks or hints about upcoming products or promotions can help generate some excitement around what you have planned next—and even better, it encourages people to leave comments with their thoughts or questions about what they see.
Boost Your Engagement on Instagram
Improving customer engagement on Instagram requires proactive effort and thoughtful strategy but following these five tips is a great place to start. Whether it be responding quickly to comments or cross-posting across social channels, taking these steps will help ensure that more people are seeing and interacting with your posts—which leads directly into increased reach for your brand overall. Investing time into improving customer engagement now will provide long-term benefits for any small business looking for success on this platform.
Need help getting the engagement you want on Instagram? Say hello to Spin Creative. We’ll help you make the most of your efforts on Instagram and other social channels, so you can push your brand further.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
