All-Access Video: Retaining Video Creatives Comes with Perks
Spin Creative • October 22, 2020
If you’re on the fence about whether or not hiring a video creative team on retainer is the right choice for your brand, ask yourself one question: Have you considered resources?
While many brands focus on the skills and creativity required to execute videos of any scale for their marketing efforts, one thing they might not consider is the amount of resources it can take to produce a high-quality video. Even small video projects for social media can require programs and resources that the average company does not have access to.
Working with an established creative partner on retainer
unlocks your access to these resources for all of your video projects, ultimately providing you with an all-inclusive video solution your brand might otherwise lack.
Video creative teams have connections and solutions
Do you know just how much investment goes into creative videos on a routine basis? If your brand is looking to produce top-quality video content on a regular basis, having access to certain things is crucial for the quality of your productions. Fortunately, creative partners who are available on retainer already have these things in their arsenal, so you don’t have to!
• Equipment:
Video equipment is the first thing brands think of when considering an investment in in-house video, and for good reason. Cameras, microphones, lenses, tripods, storage and more is all important for video production. Not only can this equipment be costly, but it also takes up space in an office environment and must be handled with care—things that the average brand can avoid by hiring a creative partner, instead.
• Video programs:
High-quality video production also requires a number of specialized audio and visual editing programs. Investments into these programs might not make sense for a brand that’s only producing a few videos per year, but a creative partner that does video often is sure to have them at the ready.
• Audio and visual content:
If your video marketing strategy includes custom video that requires things like motion graphics, stock footage
or music (which many videos do), you’ll need access to audio and visual content sources. Although your team could purchase these things on your own, a creative partner is more likely to have subscriptions to content services for a much lower cost. Plus, they’ll know where to look to find the most appropriate content to use in your videos right away.
• Industry connections:
Beyond in-house software and equipment, experienced video creatives will have established a network of industry partners. This gives you access to connections to actors, props and locations you might not have had otherwise. These aspects of video production can be extremely time-consuming, stressful and even cost-prohibitive for a brand, so having built-in connections can be a huge asset.
Hiring a video creative team on retainer
ensures that you’re a priority for the firm and that your projects will be completed with the utmost care. Combined with access to equipment, content and industry connections you didn’t have before, these benefits can transform your video marketing strategy and provide you with even greater results.
If you’re interested in jumpstarting your brand’s video marketing campaign with the help of a creative agency on retainer, say hello!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
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