Don’t Hire a Video Production Company - Hire a Strategic Creative Partner
When you hire a creative agency like a video production company to handle your marketing, you’re trusting someone else with your business. Why trust a one-off contract for a short campaign to accomplish your marketing goals?
By having an agency on retainer, you create a relationship with a strategic creative partner who will help your business grow long-term.
Having a video production company on retainer means that the agency is available to work with you for longer than just one project. Both parties agree to work together for a defined period of time. This not only reserves your place in the agency's schedule, it also secures a good rate for your projects.
If your company doesn’t have a video production company on retainer, here’s why you’ll want to consider doing so.
Your agency will better understand your needs
The more time you spend working with your agency, the better they'll understand your vision. Instead of having to explain your audience and your goals to each new agency, your retainer agency will pick up instantly on what you want to accomplish.
You won’t have to go through the pitch process every time
Wading through responses to your RFP eats up a lot of your time. So does sitting through pitches and evaluating prices. Save your precious time by trusting your project to a company that you already know performs great work at a fair price.
You can plan for the future
When you hire video production companies by the project, you’re only able to think project to project. If you have a vision for mid- and long-term marketing, your retainer agency becomes your partner in working towards that goal. They can help you create a roadmap that plans for the creative vision, and also for your team’s time and budget.
Your budget is predictable
One of the reasons you may not have hired a video production company on retainer is because you’re worried about cost. With a retainer agreement, you can plan ahead for your video budget. You’ll know what to budget and how the company’s billing works so you won’t be surprised. Additionally, booking in advance often leads to lower pricing. You won’t have to sacrifice marketing opportunities because of cost.
You’ll be a priority
Any good video production company treats all clients as a priority, but retainer clients are special. Agencies appreciate the relationship you’ve built with them. The agency will be excited to work on projects they already understand. You don't have to worry that an agency you love will be too busy with other clients to help you.
Hiring a retainer agency is a great option for companies who are developing a long-term vision of their marketing plans. Retainers free up your time so that you can build an effective, cohesive strategy with a partner you can trust.
If you’re looking for a video production company that can serve your business as a strategic creative partner, Spin Creative is here to help. Say hello!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
