Assets a Marketing Retainer Can Offer

Although your marketing team may be able to create some types of advertising content, such as quality photos or graphics, your creative strategy might be limited by the skills you have on hand. Hiring a creative agency on retainer can provide an entire suite of marketing assets you didn’t have access to before.

The abilities a given agency has to offer can vary, but most creative teams will be able to generate a wide range of content types, in addition to strategizing services, implementation and monitoring. Photos, graphics and copywriting are standard, but the team is likely also skilled in short-form videos, animations and more. 

Most creative agencies on retainer will deliver new content on a monthly basis. But this doesn’t mean the assets they provide are limited in their use! By building a long-term partnership through a marketing retainer, your business can amass a portfolio of high-quality content that can go much further than what you’re paying for. Your business can easily use previously posted content again. And, depending on the assets provided, you might be able to adapt existing content yourself or have the creative agency adapt it for you to give it new life in a new context.

Beyond the high-quality content an agency creates for you, however, your monthly retainer can also offer much more to your business. 

When you hire an agency on retainer, they’ll work with you to discover the types of content that will help you meet your marketing goals. These teams know what works and what doesn’t and can match their skills to your needs. During these conversations, they may suggest ideas you hadn’t thought of before or provide a fresh perspective to a creative concept, potentially broadening the scope of your content marketing.

The quality of work you’ll receive is also an asset in and of itself. With experience and developed skillsets, creative agencies strive to produce top-notch content. They’re able to add a professional touch and a special something to content that an unspecialized team cannot. Building a long-term relationship with the agency only helps to make that content stronger and more applicable to your goals.

All of these things serve to make your digital marketing campaigns higher quality, better received and more lucrative for your brand.

Your upcoming campaign might benefit from the experience and skills of a creative agency like Spin Creative on retainer. Say hello today and put your Brand in Motion.