Is Hiring Video Production Pros Worth the Investment?
Spin Creative • April 23, 2020
You know how important video marketing is in our modern age, and your team is ready to give it a try. You have an engaging idea and want to get started. All you need is your iPhone and a simple video editing software to bring your vision to life – right? Not exactly.
Many businesses want to kickstart their video marketing efforts but go back and forth on hiring a professional video production crew to help them do it. One of the biggest things that holds them back is the cost. It’s true – seeking the services of a video production company is an investment, but it’s one that is worth its weight in gold. Here’s why.
• You’re getting more than video:
When you hire a video production company, they aren’t only there to shoot your video and leave. The best companies
will work with you from concept to creation to ensure your vision is being accurately portrayed on the screen. During conception meetings, a team of video experts can take your ideas and turn them into a visually appealing production that properly represents your brand and message. They’ll also be able to provide suggestions on what types of video will be most effective for your efforts, so you see the best possible returns on investment.
• It’s not as easy as you think:
After deciding to produce a brand video in house, many people discover that planning for and executing a successful video shoot is much more difficult than it seems. There are a ton of moving parts, from finding talent to choosing the right equipment to piecing each clip together into something that resembles your vision. Getting stuck during the process could cost your business money. A professional company has experience with all of this and can make sure it happens on time and on budget.
• There’s more to it than equipment:
One mistake marketers often make is thinking that renting or buying their own high-quality videography equipment (which comes at a cost) will lead to a high-quality result. But there is so much more that goes into creating a top-notch video! Businesses can gain a lot from the concept creation, vision, execution and editing experience a professional team has to offer.
• Top-tier quality all the time:
If you’re looking to create a few-second gif or video for a social media post or your blog, you might be able to get away with using a quality smartphone or camera. Unfortunately, it’s much harder
to produce a longer video that exudes quality and skill – and viewers will know the difference. Save your time and energy and let video production pros handle the work, instead, and enjoy a beautiful-looking video in the end.
• Focus on what you do best:
Video production is time consuming. If it’s your first foray into the world of video, you might be shocked to discover how much attention the process requires, and your time is valuable. Working with a video production company lets you keep your focus on other aspects of the business while the pros handle the heavy lifting. And, if you’re looking to create video assets on a routine basis, it might be in your best interest to hire a creative agency on retainer
to handle your long-term production needs, so you don’t have to worry about the work in the pipeline.
If your business is interested in venturing into video production, save yourself some hassle and trust the pros to do the work instead. Say hello
and learn what Spin Creative can offer.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
At Spin Creative, we believe the most effective product stories go beyond features—they tap into a clear, emotionally resonant narrative that connects with real people. That’s the lens we brought to our collaboration with Microsoft Viva, where our challenge was clear: create a high-impact video that visually captures how Copilot AI empowers people at work.
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